The weird thing about this product is that its biggest competitor is "an old ipad." I feel like most of their target customer base already has an old ipad that's better suited for what this does in every way. Old ipads:
1. Have a battery so you're not tied to a cord. Even old poor batteries are better than no battery.
2. Have apps! How does this not support apps?!
3. Have a huge range of 3rd party products and hacks and 3D models to wall mount it or stands for it
4. Are kitchen-safe (splatter proof, far fewer holes than this product, movable out of the way)
5. Also support siri and facetime and everything this device does AFAICT
I'm guessing they realized this and made sure it's priced lower than the cheapest new iPad, but it will be interesting to see if the price difference can compete with the old iPads most of their customers have in drawers or already on walls.
Maybe the purpose-built nature will be a reasonable enough differentiator, but I'm not sure it's focused enough for that. It's both a passive information station and for calls? It's for recipes which implies you put it in the kitchen, but it looks like a nightmare to clean with all those holes? It's also a very small screen when you have to read the recipe from a distance because it has no battery. I can't move my stove to it, and I definitely don't want it too near a stove or sink!
The multiple users feature is a really neat trick, but I would kill to have this for all Apple devices. Let me hand my kid my phone and it automatically switches to kid mode!
Please Apple don't lock multiple users to stationary devices like HomeView!
I can’t believe nobody’s brought this up yet, but the HomeView fundementally exists for one reason: to be a Matter hub for smarthome stuff. No iPad – or any portable Apple device - can be configured as a home hub for managing Matter-protocol devices. There’s no significant advantage to a HomeView over an iPad if you don’t have any Matter devices.
That’s why this device has multi-user support: you’re only supposed to have one of them, which everyone uses. The Apple TV also has good multi-user support, because Apple doesn’t expect you to connect one Apple TV per user to your television.
Any portable device as a Matter hub would be pretty useless.
The Apple TV and Homepod mini already support Matter.
How so? A Matter controller just needs to be powered on and exist somewhere on the [wireless] LAN to do its job.
An old iPad on a stand on the table in the breakfast nook is conceptually fine as a Matter controller until someone picks it up and leaves with it, or unplugs it and lets it run out of battery.
Apple forbids this kind of use because it defiles the majesty of their garden and its walls (or something), but that's just Apple doing Apple things.
> How so?
Expectation of usage. An iPad designer assumes it will be taken all around, leave the house, put in a book bag, etc.
While an old iPad being used as an entertainment management surface won’t, that’s not the prime use case intended for iPad.
Apple decided to focus on products whose primary purpose is a stationary device, like a speaker or a TV-attached device. Sure, you can move them place to place, but most won’t.
Right. It's a design limitation, and is not at all a capability limitation.
And the usefulness (or lack thereof) of the functionality can never be tested by real people, because at Apple: Design is everything.
>No iPad – or any portable Apple device - can be configured as a home hub for managing Matter-protocol devices.
hasn't apple been shipping thread radios in devices for a few years now, with no actual use for them? the only thing blocking iPads from being a home hub for managing matter protocol devices is that apple hasn't turned that feature on.
iPads used to be able to function as home hubs but they explicitly removed that feature a few years ago and made it Apple TV exclusive .
Apple TV and HomePod have supported acting as a relay for years, but IIRC only if you have another Apple device to use the Home app on.
I haven't had an Apple TV in years.. it has no home app?
It has camera access. Voice for most other things. Without a touchscreen, it would be annoying (to me) to use the remote to move around multiple rooms and devices.
Ah, apparently you can hold down Home on the remote or use Siri to access smart devices from the TV itself.
Yeah all this device proves is they can easily enable user profiles on iPads and iPhones but they choose not to because fuck you give us more money.
>this device proves they can easily enable user profiles on iPads and iPhones
At the risk of echoing the infamous Dropbox comment...was that ever really considered a technical challenge?
iPadOS specifically supports multiple users, including partitioning the total available disk space and sharing a slice to each of the accounts. Only possible for devices added in Apple Business Manager and managed in a supervised state with an MDM solution under Apple Device Enrollment (ADE) with a 'shared iPad' enrollment profile. You can even integrate Entra ID (Microsoft 365) for handling the login process on shared iPads, or use federated Managed Apple Accounts.
It's not intended for home users of course, because that could jeopardise sales in families.
What's the infamous Dropbox comment?
That is fascinating and funny! There is always a Linux guy ready to explain why UX/UI doesn't matter because they can technically solve the problem in 17 complicated steps.
Here's a different perspective.
https://zedshaw.com/blog/2018-03-25-the-billionaires-vs-bran...
What a bitter and unhinged post. To characterise Drew's obvious joke as "retribution" is farcical.
Zed Shaw isn’t especially known for even-keeled rhetoric. He got famous from “rails is a ghetto”.
Thank you for asking, and thank you to the two people who responded to you (within a minute of each other!). I was unaware of this "infamous" comment, but it's interesting to see how it's aged over the past 19 years. Times sure have changed.
It's really common to see integrated iPads in all sort of kiosk/control panel applications. Afaik iPad has a dedicated kiosk mode which doesn't allow you to exit the running app. Android tablets too.
Old iPads are better than this in every way except for the way that matters most in a shared family device, then? I'd love for Apple to add multi-user support to iPadOS and think it's way past time they did, but it's not going to be a simple software update. This device has on-chip support for multiple FaceID accounts so it can distinguish them securely.
Apple has multi user support for iPads, but only if you’re a school.
Normal users should accept that if they let their kid play Angry Birds they’re risking an accident with all their other apps getting mucked with, and if they don’t like it they can buy five iPads.
https://support.apple.com/guide/deployment/shared-ipad-overv...
I believe the idiomatic solution for “handing your child an iDevice but only letting them touch one app” is Guided Access mode.
It’s only when you want to let them jump in and out of multiple apps (e.g. pick what game they want to play on their own) that you start having a problem.
(And the not-idiomatic-but-people-do-it-anyway solution for that, from what I’ve seen, is buying one extra iPad, and creating a special whole-family Apple account for it, to effectively serve as a game console for the kids.)
I think they also do this for prison iPads as well!
What do prison iPads do in general?
Run the services in jails /s
Is this sarcasm or are you one of _those_ Apple fans willing to rationalise every single issue their products have?
I'd say it's sardonic, rather than sarcastic.
Multi-user "Handoff" seems interesting as well. The implications from a lot of the descriptions is that this HomeView is designed from the perspective that every user also has a primary iPhone or iPad and HomeView coordinates data sync across a number of apps from that primary device. (Several features mention that they only work with that user's iPhone or iPad on the same Wifi network.)
Agree this should just be a dock/charger for iPads.
Though the sheer fact that in 2026 it's driven by Siri who is not a conversationalist AI, but still the same frustrating voice technology from 2011 is confusing they would even bother releasing this.
Sooner or later their lack of innovating themselves and just copying is going to make them what the Blackberry was when iPhone was released.
> Though the sheer fact that in 2026 it's driven by Siri who is not a conversationalist AI, but still the same frustrating voice technology from 2011 is confusing they would even bother releasing this.
This is no longer the case. Siri as of iOS 27 is a gemini-based LLM system. It has a chatbot app and everything.
Really? On my iPhone 15 Pro Max (older iphone) each time i want to have a complete conversation with it I have to constantly prompt it with Hey Siri then say next thing in conversation. Is that your experience?
I use and have used chatGPT voice while driving for awhile ... here's a very silly example https://www.instagram.com/p/DecaL9Gx6li/ . Besides that silly example im in school now and give chatGPT all my notes to create interact multiple choice questions i take while driving. Overall love hearing how other people are using chatGPT voice and or any other AI voice conversationalist tech.
That’s not true anymore.
You can have a complete conversation with Siri back and forth like you can with chatGPT without having to constantly say Hey Siri?
I use conversational voice AI while driving and with the new Siri i constantly have to use hey siri to keep the conversation going.
I think the real issue is that this is "competing" with 7 year old Google Home and Alexa show devices. Devices that were $50 for a lot of their useful life (Now they have of course, become more expensive, and worse.)
Basically, people use them for photos, kitchen timers, quick recipe lookups, quick questions, and "can a dog eat the thing I just dropped".
> Basically, people use them for photos, kitchen timers, quick recipe lookups, quick questions, and "can a dog eat the thing I just dropped".
Accurate. I ask about the dog eating thing at least once a month. Most recently it was cilantro and tomatoes.
I've had a 12" iPad Pro (M1) that I am replacing with the HomeView.
After a couple years of use of trying to use the iPad exactly as you stated here (it's lived 24/7 on my kitchen island, I've realized iPadOS is not that great to use in this way).
I'll be happy to have a "dumbed down" stationary device that serves no purpose but exactly what it's intended for.
That's just me, though; I get why many others may disagree. This is just my experience of actually using it in the way in which I will be replacing it for.
what exactly is "your experience" where an iPad isn't enough ?
A lot of those cons are advantages for at least one target market, the elderly. It's much better for them if the device can't move and can't install new software.
Every 65+ person I know has one of those alexa-speaker things. Nobody I know under 65 has one. I wonder if there's just some generational expectation for a fixed household object, like phones and televisions were for people in the twentieth century.
we all bought those for our parents, or just as likely, gave them to our parents after we were done with them
I still have them. I use them for kitchen timers, alarm clocks, a quick weather forecast, random maths and unit conversions, and whatever I want to activate with Home Assistant. There's one on the night stand with a clock on the front that I never need to set, that adjusts its brightness automatically based on ambient light, and which gets used as a Bluetooth speaker for the tablet that I watch dumb shit on YouTube with sometimes.
So, like: The light switch in the garage is very inconveniently-located, and it's dark AF in there both at night and when I walk in from a bright sunny day. The lights can be activated by voice and that's pretty nice to have.
They're also good when I want background music that's actually-in-the-background: I've got some very nice audio systems for when I want focus on listening to music, but they are much more successful at being involving than at being being ignored. The kinda-meh-sounding Alexa-type widget on the table over there does a better job for background noise.
I'm not anywhere near 60 yet. I just find that stuff like this is useful.
(Yeah, yeah. I could build or buy voice-controlled speaker-widgets that integrate with Home Assistant in an open-source way, and even use them with a local LLM if I wanted to. I'm disinterested in that kind of effort at this time.)
Funny. I had those for years and years (very early adoption), and have since gotten rid of them.
The screen is too small for the elderly. You're not going to get much information on there if you have to show large text, assuming that's even possible.
I think the idea is in the ballpark but the form factor is not ideal. The screen should be much bigger so notes can be left for others - maybe from scribbles rather than voice - and calendars and shopping lists can be seen from across the room.
This looks like someone at Apple took a recent Alexa and said "We should do one of those" instead of something more adventurous.
That depends on what they want to use it for, but we got an Echo Show 8 for my elderly mother in law years ago for video conferencing and she loves it. Other than video conferencing she mostly uses for voice tasks like checking the weather, setting a timer or playing music so the screen doesn't need to display any text.
If not for the need for video conferencing, she'd have been fine with an audio only device.
Fair but I also know plenty of people who give their elderly folks their old iPads. If you fit all the important apps on the home screen and tweak a couple things, I can't imagine the UX could be any more complex than for this device. Mobility and screen size is even more important for the elderly. They don't want to stand in their kitchen staring down at a little computer to talk to their grandchild on a tiny screen.
And finally, when they do have issues and ask you questions: now it's questions about an unfamiliar device you may not own yourself!
Old iPad still seems optimal for this demographic.
Screen size is a good point. For the other things, I suppose I was thinking of my own grandparents, who had memory issues and would've benefited from a device that can't be misplaced.
iPad OS still has a zillion failure modes for the elderly. Long press, split screen and the other multitasking paradigms, multi-finger gestures, touch id, background audio from some tab in Safari... there's just no end of features that can throw them off. And it isn't multi-user.
Not sure if HomeView is the answer, but some aspects of the video were interesting. eg super-fast user switching with no explicit login; and how it puts Siri forward as the primary UI in a way that the iPad doesn't, even if the iPad technically has the same capabilities.
That they drilled a hole through the kitchen island table top for the power cord was hilarious. Exactly zero people in the real world are going to do that.
Exactly zero people
Yup. And a real market: "hip" kids buying such a device for their parents.
The biggest addition is multiple users supported on a single device - something ipads should have had a while ago.
I'm hoping that not having apps is a feature
Maybe companies will lean into making the most of whats possible within the apple ecosystem and leave the rest out
Not quite, surely. It seems to have a pretty solid speaker, which an iPad can't really compare to. I've also struggled to work out how to get an old iPad to work the way my old decrepit Google Home does: digital photo frame until I interact with it, then it resets back to photo frame by itself. There are plenty of iPad photo frame apps but they're not able to automatically reset device state.
An issue with old iPads is getting OS updates.
The last base iPad still supported on the current OS must be the 2020 version. There was a blip in the corona years, but since the iPad sales have been declining, so the amount of devices still up to date aren't that many.
> An issue with old iPads is getting OS updates.
I'd have the same concern with this device given Apple haven't committed to longer then usual support.
At least I already got my money's worth from the old iPad and being able to give it a new role on the kitchen bench was a bonus.
O the irony if the Google Home running Fuchsia OS and Flutter apps is supported longer.
The key here is the software and the device look and feel.
Apple could most likely replicate the software on an old iPad. But I think this would still be popular because of its form factor.
It's very obvious which comments are from those without kids and a busy kitchen. This hardware is built to sell apple family one subs. The multiuser is not a feature of the iPad, and this alone means an iPad can't replicate this.
As you get older you start to realise half of hot takes are a result of living in a different half of the economy which doesn't quite get things like the suburbs are appealing
As a busy person with kids and a kitchen that's always full of some "work in progress", I don't get the appeal of suburbs. Or SUVs. But that's probably because suburbanites driving with kids in their SUVs are a huge nuisance in the city proper.
I’ve been through this thought process many times and I’m not comfortable leaving a device like an iPad permanently connected to AC with a battery that was never designed for that. I can just imagine ending up with a spicy pillow, except now it’s plugged into the wall all the time.
It's a niche product and pretty cheap. Of course you can do everything and more on an ipad but I see this as basically a competitor to Alexa that sits on a kitchen counter and is occasionally useful. In that scenario never thinking about a battery is an advantage. I imagine you might leave this unlocked all the time and it is closer to a hands free device which is useful while cooking. The splatter thing is really only an issue if you place it like right next to your stovetop or sink. Even one foot away on a counter pretty much eliminates that issue.
It doesn't have to do a lot to be useful. If there are even a couple consistent daily use cases I can see this making sense for some people. Even if just means I don't need to go grab my iPad/iPhone from the couch to set a timer or ask a quick question.
Definitely not pretty cheap. We need to stop normalizing high prices just because we happen to be in the upper part of the k economy. It's an entire week's pay at minimum wage. To have a screen with a camera and speaker on a weighted base.
I did a very quick search for "kitchen smart hub" and a lot of the devices (including some by Amazon) were in the same price range. Even the Meta Portals were $199 to $349 when released.
Google's Nest Home is only $99, so that is likely the cheapest version from a big company.
For an apple product this is extremely cheap. The only non accessory products that are cheaper are watch SE and airpods.
Outside of basically just TV's the economy has decided to completely abandon targeting really much of anything at below median wage incomes.
It's not extremely cheap for an Apple product. It's the same price as all of their accessories. It's similar in price to the cheap phones they sell. Why are you trying to convince yourself this is cheap?
One, this isn't an accessory like a keyboard or a watch strap. Two, the cheapest iPhone on apple.com right now is $799. This device sells for $299.
> The multiple users feature is a really neat trick, but I would kill to have this for all Apple devices. Let me hand my kid my phone and it automatically switches to kid mode!
I suspect the reason for this is that it’s not a mobile device and can afford to have the camera always on.
Isn’t there a safety hazard with battery swelling and such if it’s always connected to power? May be I have outdated information I unmounted the iPad after reading about it.
It's like a smart thermostat, always plugged in.
(Not exactly the same power feed but you know what I mean)
That can be an issue with a device that is always plugged in. Or with a device that is always unplugged, resting in a drawer somewhere. Or with a device that gets used with normal charge and discharge cycles. Or with things that are carefully-managed. tl;dr, it can be an issue.
I'm still waiting for the 9.7" iPad Pro that I have to swell up. I got it used, but AFAICT the battery is 10 years old at this point. It has definitely been plugged in ~24/7 since I got it.
Sometimes, I notice that has decided it's time to discharge itself somewhat and then recharge again. I assume this is for BMS calibration or battery health or both; I just let it do its thing and it's been fine.
Meanwhile: A disused Samsung Galaxy S7's battery swelled up enough to split the case open while I had it sitting on a shelf, switched off. It was about 6 years old at that point, and I was careful to leave it at about a 60% SoC when I put it on that shelf.
I haven't had the battery well up in phone that sees daily use -- yet. I won't be surprised if/when it happens.
That's old information, modern devices have better battery management
Limiting charging below 100% (which many tablets now support) helps, but the battery is still likely to be the component that fails before anything else.
* Wired power required.
I’m replying to a comment about the iPad.
3. Have a huge range of 3rd party products and hacks and 3D models to wall mount it or stands for it
you'd be surprised how much of a barrier this is for average consumer
I have an old alexa and a paper calendar we literally write on for our family stuff. And the wall ends up getting written on.
So this is two birds for me
No Apps is such a strange choice, like really anti consumer....
I was going to say the same thing -- we already solve all these use cases in our household now with an old iPad and there is nothing wrong with it.
At least my old iPad turns off and consumes zero energy when off.
With this thing ... it remains to be seen what happens in practice.
Given that even an AppleTV uses less power at maximum usage than an XBox does when it's asleep, I feel as though the power usage is not going to be too much of an issue.
That says more about XBox than about Apple.
it also says more about what's accepted by general audience.
> an old ipad
You've just realized they're going to obsolete all those products.
Exactly. I won't buy this, but I might buy "magsafe on a chrome arm, with a bluetooth speaker" from AliExpress in a few weeks.
Yes, it's the family iPad that I would love to have for years!
An iPhone is actually also just a small iPad which happens to have a SIM card slot!
didn't the first ipads have SIM slots
The newest iPads do too. For some reason they have never added one to the Macbook which seems nuts.
Good idea for Apple to made old iPads unusable :)
Don’t want apps for kids to find their ways into.
Lots of parents want to manage it
This is a new device like a home phone.
Kids can securely call who they are allowed to from a fixed location, not wandering off with a device.
This looks like a modern Google Home Screen, likely matching the market when it seems obvious.
Edit: Typos.
The average age for first phone in the US at least is now around 8.5yrs. The kids who are capable of independently deciding to call a friend or grandma already likely have a phone.
This device screams "we came up with use cases in a conference room committee meeting" not "we're solving one problem everyone has in a new way".
First phone is very different than first touch/smart phone. Some folks just get away with a smartwatch with eSIM.
The device looks like an ipad merged with a homepod. It's not definitive, but the idea of mounting an ipad on a homepod does seem to exist in the 3D Printing world [1].
The negative effects of screen time on children's brain develop is being more and more intensely researched, and I suspect an adjustment is underway. Low-fi (LCD screens), etc can make a lot of sense.
[1] https://makerworld.com/en/models/811172-ipad-stand-retro-ima...
I think the main thing that this does better than an ipad is voice control. Maybe you can buy an iPad dock with a speaker and a good microphone that would obviate this concern (happy to take correction if so), but if you're in the kitchen it's often nice to be able to ask it to play music or if carrots are safe for dogs to eat or whatever. It's nice not to have to use your hands when they are covered in chicken juice or whathaveyou.
For the parents that are engaged with trying to solve a problem like this, it's not solved by an old iPad, because old enough iPads often can't run current apps.
I'm not sure if this is a kitchen device, maybe an edge of the kitchen device, where a desk or landline cordless phone used to be in some homes.
Apple moving into home is one thing, also people being uncertain about apple releasing new product categories is also not new.
Personally it feels like some of the features in this have been researched with the audience who will buy it (homeowners, parents, kids, etc) which are shown in the imaging as well. This can seem a little off because Apple is usually creating something for everyone and not just some.
The main thing about the screen being on a stand is a child can't be too tempted to walk aroudn with it, or touch it (guided access aside).
> it's not solved by an old iPad, because old enough iPads often can't run current apps
While I understand the sentiment, with all of the cloning using AI - it’s far more achievable to now back port an apps behavior to an older iOS version than ever before. I did this very thing for a WiFi fan app that didn’t provide an app which works on an older iOS. So I captured the API calls, grabbed some screen captures and within a few hours had a swift native app that looked and operated well enough on my old iPhone/ipad. Felt good to put some this drawer hardware back into use within the house.
That's a super fair point.
I saw a post here a few weeks ago aout someone publishing a daily "newsletter" for their family of everyone's happenings and going ons.
I believe they were outputting a PDF, and my thought kind of went where yours did.
The PDF is pixels oriented for paper.. or a screen.
One way I see output is a screen is.. a screen, and there's many ways to make the pixels arrange as desired.
The thing I'd kind of still hold off on is this approach isn't for the many, which I believe Apple HomeView is. I could see sending one on a trop with kids, or putting it at family members houses just as a communicator.
Lots of ways to do it again, but it's not about that for most people. There's a reason apple sells so much, they look for creating beginners in the most approachable way possible. It's not the only, best, or exclusive way to do something, but they have an audience they serve.
Yeah, most people cannot be bothered with (3) honestly
I highly suspect this product will be tombstoned at around the same time as the VR goggles.
It’s really out of touch. I don’t see any benefit over any old tablet.
To me, it looks like the HomeView with the stand has better speakers than any iPad and the microphones should be better as well.
> Secure Exclaves. The A18 chip inside HomeView contains Secure Exclaves that process the camera and microphone feeds in a secure compartment that cannot be accessed by the operating system or by Apple. This enables HomeView to recognize the face and voice of each user without exposing the audio and visual data used for recognition to the operating system.
This is interesting!
That's how they say the continuous sound recording works on newest Apple Watch.
Idk, to me it's just one more step in widening of the technological Overton window.
I feel like we’re already surrounded by devices that do this without any security whatsoever (TVs for example). So, it’s nice to see one implementation try to do it safely. Though, I do agree that normalizing overt recording could embolden the rest.
TVs died. Not fully, but they went from the ubiquity of smartphones to the “oh yeah I’ve got one lying around” of VR. The shit they’ve been up to since is a response to trying to recover a much bigger industry’s profits by juicing a remainder that they’ve realized is so inert they’ll let you do anything to them. I really hope the resemblance to mainstream tech is minimal.
Well, the devices were doing it in the most hidden way possible. This is plain in the open and that's how that window is moved. And yes, I absolutely believe that the overt recording is the actual moment where they expect us to actually get used to it.
Hidden? Every device with a voice assistant has been advertising always-on recording for a decade plus.
We're talking about LG TV style recording.
Also, the assistants are not recording, they're analyzing sound wave for the trigger word. This isn't recording, it's been explained countless times already.
This whole conversation is about taking it to next level.
I do see your point, but what the assistants are doing is recording. It's only a second or two, on-device, and not stored, but it is already a recording. Apple is just changing the duration and retention.
I think as soon as the original capability launched the game was over. People don't understand technical distinctions like that and they've already accepted it.
If there's nothing left and it's deleted, then it's not recorded.
I am talking about the recording that lasts. Recording people's voice without their consent, on your behalf, and transcribing the text for your later use. It's not volatile 2s analyzed by the DSP, it's an actual record of conversation.
This is not the same recording.
But yes, I see your point, too, maybe back then we got used to it at an even less intrusive level. So it progresses, slowly, but surely, like a frog in a pot.
Doesn’t sound like it’s taking it to any other level, except that the wake criteria is handled a little more securely.
Vouched for your dead comment - I’m still thinking about it, don’t agree nor disagree, but prob worth engaging with instead of killin’
The fuck are you talking about? Doing it safely is extremely easy and already solved: have the user be root.
This is about remote control. People who think Apple/Google/Microsoft will just pass on the reigns of that remote control are dangerously naïve.
Apple has locked down whole classes of third-party utilities for its mobile system and Google is copying them as we speak. We are slowing progress at great cost by letting them lock-in and rent seek.
WHAT
unhinged comment lol
There's an argument to be made that progress on desktop personal computers has been faster because hackers (in the good sense) can hack around and invent new stuff in ways you really cannot on mobile/tablet locked-down hardware and software.
The commenter may have sounded unhinged but the thesis is sound.
Apple themselves keep assuming that they themselves can be unquestionably trusted. The same company that keeps inventing ever more elaborate ways to forcibly insert itself between users and developers to collect rent even when explicitly required by regulators to open up its devices to allow anyone to freely install anything.
Apple’s agreement is that if you trust Apple, their stuff is the best in the business - if Apple is not a weak link, it’s real hard to argue with the design, and the ease of use and UX for the level of security you get is unequal anywhere else. Apple’s side of the bargain is you pay them money, and lots of it.
If you don’t trust Apple, you’re on your own - you can probably recreate all this on a FOSS stack, but you’re gonna have to do it repeatedly for everything, and you’re on the hook for explaining it to everyone you know so they can use it, too. It’s not that you _can’t_ do it yourself, it’s just a whole lot harder than if you accept the bargain and trust Apple.
Whether or not you want to do that is up to you, but I don’t think anyone’s in the dark on what the bargain is.
> you can probably recreate all this on a FOSS stack, but you’re gonna have to do it repeatedly for everything
I’m honestly surprised in the age of vibe-coding we haven’t seen someone try to build out a direct “open walled garden”.
AI could solve the basic coverage on every operating system and screen shape, while the various p2p technologies have gotten really good and when combined with mDNS and maybe an encrypted byo-cloud-storage (eg drive, Dropbox, etc APIs) for async data synching. The nerd side is build a data sync layer, then a variety of apps and products can be built on top of it.
It doesn’t necessarily need to work as well as Apple, nor as rich features, it just needs to support enough devices well enough to allow heterogeneous-platform households or friends to share what they need.
Yeah, so this is also why there’s a raft of stuff Apple will never support integrations with. They’ll bill it under security, and they’re not entirely wrong, but it’s also a threat to their core value prop, so you’ll never get open source iMessage, for example.
Are you kidding me? The absolutely vile vitriol that the members of the open source/modding/FOSS/self-hosting communities have been spitting out for actual years now, against ai and against vibe coding and against the people who use either has been so tremendously effective. And you want to know why someone hasn't used ai to gift you an entire ecosystem? What an incredibly out of touch statement to have to read on this site, where so much of the vitriol lives even today.
Vibe coding hasn't existed for years, has it?
Please spend tokens recreating Homeassistant. Signed -AI companies.
All the trust is just one decisions or change away from current state.
That’s part of the agreement too. Ternus or next guy/gal messes up one huge thing in any significant way, trust is burned and they’re just another Google.
(They are on watchlist for Apple Maps & other ads…)
And the reason to trust Apple is because they recognize this - they’re not under any illusion about why their products command a premium, and so the security and privacy angle is (or should be) one of the sacred cows inside Apple.
And you’re absolutely right - as soon as they break the value proposition, the value of their package and the price people are willing to pay for it drops in half and they’ve all the sudden gotta compete with Google and Samsung and Huaiwei and the rest of that jungle, and that market sucks.
I understand the argument that the lesser of two bad options is the better one.
The massive issue in all of this is digital identity.
Everyone is a citizen of a private corporation without any rights or access points to their digital identity.
Humans rely on our digital identity (email accounts, iCloud, google, etc) for nearly everything.
In many ways, it's like the equivalent of using our license or other ID in physical spaces.
Except, humans are relying on digital identities provided as digital citizens of corporations (Google, Apple, Microsoft, etc), whereby they do no have teh same recourse that official access points of data do.
If at any given time, the majority of the identity providers are generally or ultimately not on the side of the identity holders (human) wrt to their inalienable rights.
There's no easy answer for this. Convenience has been used as a massive tradeoff for security for 10-15 years to the point that most people don't know better, or that there were and can be better options.
Downplaying the fact that the single change of a few sentences could change for worse the promises any corporation makes (it's not entitled to serve the user's needs first, after all).
Security and Privacy in Apple certainly seem to be better, but are not the best they could be.
Privacy and security, especially where it comes to protecting people from increasing threats online including AI bots, is not going to come from corporations alone, they haven't been able to build or roll them out while they learn at the expense of people.
There's no answer being pointed to, only that Apple being the only vendor with some promises isn't very good at all.
There are valid arguments to owning your hardware independent of the software that runs on it.
Otherwise you don't really own your hardware.
LLMs will be able to secure (and insecure) more and more hardware as time goes on.
More than one. The Apple Wallet fiasco, apple maps thing, etc have tested customer perception, before. Even some utter bullshit ones like the battery thing… they still sound like trust violations to dummies.
There’s some resilience, there.
Some resilience there for sure, sometimes the products were just plain early... Apple Maps comes to mind when it first came out, it took a while for it to become more.. complete.
The new ability to add one's own passes to Apple Wallet is nice though. Long overdue.
> their stuff is the best in the business
And yet, won't let me control my Nest Thermostat
(I'm not saying this is exclusively Apple's fault: the lack of Nest interop is Google's fault, but Apple isn't making it easy for third-parties to build Apple-Google bridges either)
That's a Nest issue, not an apple one. Google neutered their own API as of 2019, then did even more shenanigans after that. It's a google product, assume it will be killed the moment whoever is actively working it sees a new shiny.
The new nest thermostats can be controlled by Apple Home fwiw
(They support Matter protocol)
I find it frustrating that I can’t drive HomeKit externally. I have a large home ecosystem, something in the order of 100 devices, from lights to outlets to motion sensors to security and locks to the garage door, some native and some bridged via HomeBridge. I have a bunch of scenes and automations.
But I have, for example, a couple of Brilliant smart wall panels (one gang sized little panels with lighting and other controls) that I have to duplicate because despite the Brilliant being able to expose devices as a bridge to HomeKit I can’t say “Run this Scene” because Apple doesn’t allow external integrations to do so.
You're in the dark yourself already, as you frame the bargain in a simplistic way. You imply, this was just about having "nice stuff" and the lack of short-term alternatives was imposing merely a life-style choice upon you.
The systemic "lack of alternatives" is steering you, you confuse "not knowing alternatives" with the actual absence of alternatives and ignore possible further implications entirely.
The pattern is systemic capture, keeping you sedated about it is part of the scheme.
Do I sound sedated?
They did firewall it from the OS, but yes, you have to trust that Apple engineered it the way they said they engineered it.
Secure enclave, pcc, etc are things that get submitted for independent auditing and certification. At least for some stuff.
This is true of all forms of confidential compute.
That is pretty much the case with any software that you don't build and host yourself. Is it possible that they are lying? Sure.
You do realize that those two goals conflict.
The issue seems like every other company is speed racing into data capture (and perhaps surveillance). There is obviously some end user advantages to all that data and continuos listening of signals, which other companies leverage as "features" rather than their entire business model.
So if everyone else has a feature that lets you use your voice all the time as an input device, you are seen behind the times if you don't offer it. But at the same time if you want to offer protection for that feature, not being able to access it outside the device is the only acceptable answer.
Consumers who are more discerning, privacy conscious and technologically literate would be best. But without that being an option, having one major company still even pretend to care about privacy is at least refreshing
The issue with this particular Watch is they talk so much about the privacy of the recording from device's owner perspective, while they completely disregard the aspect of consensuality of third parties who are also being recorded.
This is the same as with the Meta glasses and that's where I believe said Overton window is being expanded to. I am not one for conspiracy theories but it's not hard to notice the sudden appearance of these devices and their "this is cool" and the implied "what is even your problem" gaslighting advertising.
Isn't this "just" the latest iteration of a coprocessor?
Nah you're misreading it, it's just a creative interpretation of the famous Kent Beck comment:
"for each desired change, make the change easy, then make the easy change"
That's brilliant
Then they'll share the information with the government under the guise of "think of the children" or "stopping racism". Anyone against the conversation collection will be pro child abuse, or in support of antisemitism.
I am afraid that this is indeed being orchestrated. Apple's ad explaining why you'd want that recording working on your Watch was really pulling some very odd use cases, like the restaurant specials. Which got me thinking they had a product first and then needed to justify its existence....
Meanwhile their silicon fab can modify the design so the data is still leaking elsewhere ...
I mean, if your privacy concern is 'silicon can be backdoored' then you can't trust any technology anywhere, ever.
Yes? It's just a matter of time before governments figure out they can simply use AI to backdoor designs and insert themselves anywhere in the supply chain. If it isn't happening yet, it soon will be ...
>AI to backdoor designs
correction: AI to backdoor vibe-coded designs
if anyone has read the trusting trust paper, one will know you can theoretically create code where vulnerabilities are hidden in plain sight. But that would mean its designed and reviewed by people who don't understand it in the first place.
> Secure Exclaves that process the camera and microphone feeds in a secure compartment that cannot be accessed by the operating system or by Apple
So...no voice command? Or, is accessible by operating system or Apple?
That sounds like a bad idea.
The point of a secure enclave is to reduce the attack surface to something you can actually reason about the entire thing.
Sticking more and more in there is asking to defeat the whole purpose.
fwiw enclave and exclave are different words. and thus, they mean different things
Some of us are dyslexic (and given that it's commonly comorbid with ADHD and autism, it's pretty prevalent on HN). You don't have to be a dick about it.
For those following along, the Secure Enclave is a separate core that runs most of the security stuff (including hardware like the fingerprint scanner), and Secure Exclaves are essentially virtual machines on the main AP cores used as a security boundary for specific tasks, kind of like Qubes does.
So Apple pinky-promises they will record everything you do at home and they won't use it? In any way? I find this really hard to believe. Apple is into ads now, so would you let Google/Meta see and listen inside your home all day? Nope.
The point is that they don't have to pinky promise. It's as if you said yubikey pinky promises it won't share your private key.
I think it's actually a very good approach. Obviously depends on actual implementation details, but the premise is good.
So what was the furore about when that Ring/Amazon superbowl ad happened. They have to promise and they should be able to be held liable if that promise is not kept.
> Obviously depends on actual implementation details
So Apple can ship whatever update they want, doing whatever with no oversight or independent review. No thanks - you folks are forgetting the US a surveillance state.
A device with no physical switch for it's microphone and cameras worries me and it's just not worth whatever minor convenience this adds.
> you folks are forgetting the US a surveillance state
This is exactly why Apple emphasizes they lack the ability (keys) to decrypt your data stored on iCloud or in transit. US courts will demand it, and this way Apple can say it literally is unable to comply no matter what the court orders. You can certainly choose not to believe them, but at least they are making the legal argument in actual court cases. I don’t see the other big tech companies doing that.
Except if a device has a microphone and a network interface, it has the technical capability of sharing those recordings. The only realistic way to guarantee this sort of thing is to reverse engineer the entire chain between the two and then never install any software updates.
Secure Enclave is not a new concept.
> The only realistic way to guarantee this sort of thing is to reverse engineer the entire chain between the two and then never install any software updates.
Reverse engineer the hardware and not change it, that's the whole point, it's not in the software, only queries after the keyword are passed forward (if I'm understanding correctly, gee I don't even like apple much, things I choose to spend my time on..)
Conspiracy theories are easy. Now go prove that Apple is lying. They have so much to lose it makes no sense for them to lie.
I think the burden of the proof should be on Apple's side first.
They have been. Through years of use, independent auditing, industry and government certification processes, and their Apple Security Research program.
They've published several whitepapers and technical documentation on how the secure enclave works and it's been poked at by security researchers for years.
If it's not open source (with open hardware), you cannot trust it. Whitepapers are great, but who knows what's actually implemented.
Apple can’t prove a negative. You have to prove they’re lying.
You can. They do all the time in math and programming.
You don't have to prove anything. You need to asses your risk profile and decide if you want to expose yourself to Apple or not.
The rub with a locked-in, incompatible platform is that a company must not only not be lying now... but into the future.
Anyone who thinks Apple is going to fight for their users if their revenue slips targets and stock tanks is an idiot.
Money talks.
“100% Guaranteed safe and properly managed forever” has never, and will never exist, for anything connected to the world.
Least of all with home rolled solutions. Contrary to popular belief.
1. Try to obtain an Apple Security Research Device (SRD)[1] or a jailbroken iPhone.
2. Set up TLS MITM between the device and the Internet. Install the cert on the device.
3. On the device, disable certificate pinning for Apple's apps.
4. Use the device normally, observe all the telemetry flowing to Apple.
You might be a little shocked at the amount of... personal and usage details sent to Apple FQDNs.
Remember: Privacy is a feature of the Apple Marketing dept -- not SWE!
1. https://security.apple.com/research-device/Do you have any more info. Or are you just going to hand wave away all the actual details, suggesting we do the research our self.
Let's please dispense with the "trust me bro" paranoia takes. Link to something that demonstrates your point or you're just making baseless accusations that discourage people from trusting actual privacy and security research.
You can call Apple support and they can remotely take control of your entire phone. They have access to everything if they want it.
I won't be risking it. Just use Home Assistant.
https://www.timesofisrael.com/apple-buys-israeli-startup-rep...
> that cannot be accessed by the operating system or by Apple
Does any third party periodically verify and audit this claim?
— or —
Do we blindly "just trust Apple, bro"?
Can they be mitm’ed like the Ledger wallet?
I presume MITMdling Apple is not even close to as easy (or profitable) as Ledger.
the whole point is no.
The overwhelming cynicism about this product I'm seeing here on HN tells me it's going to be a hit.
I think it is a neat product with two strange limitations that I can't quite figure out:
1. No apps. This would be perfect for my kitchen but I like to watch videos, movies, tv shows while I cook. The aspect ratio is not ideal, but the fact it won't support third party apps means that is not an option. Maybe it will support Airplay video and I can cast from my phone?
2. No battery means it is stuck to the wall. They had to work around this limitation in their own (excellent) promo video by drilling a hole in the middle of their kitchen island. The device would have a lot more utility if it could be moved around a lot and then say in a base station like a Sonos Move.
As adamesque wrote, it's going to be more like the Watch or even CarPlay. And I think this is probably the right approach, market-wise: Apple ran with the idea that every device needs its own standalone app ecosystem, to the point where they even tried putting an app store in iMessage, and it didn't really work out. Apps on the Apple TV that aren't effectively "channels" (i.e., streaming services) have mostly fizzled, and I bet most readers even on Hacker News forgot that the Watch even had a standalone app store for a while. The HomeView absolutely seems like the kind of device that's going to do better with "companion apps": install them on your phone and let them install a little mini-app or widget on the HomeView. I don't need to manage a whole new set of apps on my smart home gadget---I just need to be able to futz with lights and the thermostat, listen to music and podcasts with the music and podcast app of my choice, and get to my recipe app if I'm going to be one of those monsters who puts one in the kitchen.
As for the battery, this doesn't look like a kind of device that's intended to travel with you room to room---but I agree it would have been smart for them to give people the option.
I built an iMessage app that allows my wife and I to easily send goal updates from our daughter's football matches. Typing who scored what goal, or even keeping track of the score to send to each other when you're standing on the sideline in the cold and rain on a Saturday morning wasn't fun. This works so much better.
The right app, in the right place can make a lot of sense
The built-in "Check In" app is really great (it automates the "text my parent/friend/relative when I get home" flow, including texting obvious delays from GPS tracking data). iMessage apps are a good idea in general even without a "deep bench ecosystem". Though obviously when it was added Apple was hoping for something like the ecosystem seen in the Asian messenger app space where WeChat and others became the primary app stores and "everything" became a messenger app for a while. (Even in Europe there have been points where WhatsApp had a huge app ecosystem.)
Arguably part of why those app ecosystems worked so well was because they were a cross-platform app experience and iMessage only working for Apple devices and most iMessage apps only capable of strong experiences in "blue chat" iMessage user only streams was always a hiccup for why Apple didn't see a larger uptake in the iMessage app ecosystem.
CheckIn IS great, I use it daily since "when are you coming home" is otherwise something I'd be asked.
Infuriatingly though it appears to have zero data saving of preferences. I have to manually type my home address and select driving mode, every single time. It's like 30 taps when it could be 1. I sent them a Radar. I'm sure it will never be looked at.
Just now, I realized I can just vibecode my own version.
Yeah, as long as there is a way to cast video to the device I think it works...some consumers may struggle with that as they are used to apps being on device, but it works for me.
The battery issue, I agree it is kind of a single room device, but I could see wanting to move it around the room I am in. If I am say, washing dishes versus cooking at the stove, versus doing prep work. Right now I move an iPad around with me in the kitchen. Also, for when there is a facetime call being able to best position it for what I am currently doing verus having to move to the device and face it.
Unless made for a square display, video will not be ideal on this device. Even SD NTSC content is 4:3 and would require cropping or matting. Anything modern would be tiny on this display.
I think the aspect ratio makes sense for the form factor, recipes, FaceTime, music, etc. but it won’t be a very good video device.
Yeah, and the screen is just 7 inches to begin with. I just don’t know if I would get enough utility out of this device… I think it would be more interesting if it was a MagSafe dock for an iPad and that put the iPad into home hub mode or something.
> to the point where they even tried putting an app store in iMessage
Wveryone tried to put app atores inside messages because that's what all messaging apps in South East Asia do.
However, none of western companies ever actually understood how that works.
From the product website:
"Additional apps. HomeView supports compatible third-party audio and video apps from your iPhone for a familiar experience across devices."
If I had to guess this would be kind of similar to the way CarPlay supports apps, but it's admittedly possible this just means "you can use AirPlay yaaaay".
Yeah, I assume, but they haven’t shown that at all. I would be fine with a standard AirPlay video implementation.
I agree that a battery would have been nice. My first thought was that I would like to move this around in my kitchen while I'm doing this and that.
That said, since it's USB-C, it's possible to put a battery pack on it. Cue the third-party ecosystem making a specially shaped battery that can attach to the base (or compatible stand mount with battery for the wall-mounted version).
Apps sucks. The phone is the only one people use apps for and even then. When was the las time you wanted to install an app?
Well, this is Hacker News, and you can’t even make apps for the device - there’s nothing to hack on. Of course this audience isn’t excited about it. It’s a Facebook Portal, with better privacy (at least).
Hacker news isn't just programmers nowadays.
If this didn't have apps, but did have beautifully designed physical inputs, a color e-ink, and cost 1/3 as much I'd still be very excited for it.
It's just a bit derivative and isn't priced to take over the market (like the mac mini in 2025 was).
Installing apps on a phone isn't hacking. An actual hacker would find ways to make this run Marble Blast Gold.
At $299 they’ll sell millions of these in no time
The Apple TV is the same price
iPhones and iPads are so expensive these days that this feels like a steal
I’m buying one for my parents and one for my in-laws for Christmas. Easy $300 gift that I know they won’t have.
I’m sure I’m not the only one who will have that idea
Me too, it’s much cheaper and more convenient than you have to have a dedicated phone that for everyone could use at home.
It's crazy that the LG doorbell camera, which is basically a video sensor with a button, i.e. way, WAY less of a hardware, is $249.
Where do they get that pricing from?
>Where do they get that pricing from?
I cant buy the LG doorbell camera at my local mall in a fancy store. I had not even heard of it until now.
Volumes of 100s of millions on chips and volumes in hundreds of thousands will have a huge price difference. We are talking 2 orders of magnitude higher.
>The Apple TV is the same price
This is a funny framing. For those who don't know, the Apple TV 4K debuted at $129 USD. Apple then slightly improved the remote and bumped the price up to $199 USD.
Now today they announced a marginal upgrade -- they added a microphone in the base unit and not just on-demanded toggled on the remote, such that it will always be listening, along with a slightly improved CPU -- and they pumped the price to $299 USD.
So sure, the Apple TV is the "same price", to basically universal derision because they took a successful product and decided to turn it into a shakedown.
And to the root post about how great of a success this will be, virtually an identical top-ranked comment happened in the Vision Pro release. I mean, every flopped product has someone doing the "wow I guess it's going to be a huge success" when people question the point.
My guess is that memory is the real reason for the price upgrade. Apple probably added some things to mask the price increase but the real reason is the chip. The old 4GB ram in A15 Bionic probably bumped in price so it went up to 199$ and now the new chip costs even more. Also its easier for Apple to make the same chip in a lot of hardware as opposed to having multiple chips being made, especially when its fused with memory and thats costing a lot.
Sure, Apple's BoM has definitely increased given the pressures on the fabs.
By no analysis remotely at the pace that their MSRP has, however.
The primary reason the price has spiralled is that Apple is running out of new markets, so every product needs to feed the greed to a greatest extent as they increasingly squeeze their existing customers. It's the same reason why there are paid ads in the AppStore, on Apple Maps, and so on. Expect this behaviour to become more obvious.
And AppleTV which could've been the hub for home automation is crippled in every possible way and is all but useless for this purpose.
The Vision Pro would be successful if they priced it to sub $1000
If I could hack/root these somehow, even just sideload an app of my choice it would be massive for my personal life.
I have a lot of sensors, and always build variations of "a dashboard with a touchscreen" to play with them.
Insta-buy for me :).
I bet the local thrift stores are going to love all the gifted HomeViews they are going to receive in 2027.
Exactly. Perfect gift
$299 is not cheap, is more than what the phone that the average person has costs (that is not an iPhone). And with a smartphone you surely can do much more things than that object. With $299 you can also buy a tablet, even a decent one, where you can install whatever app you want.
But even if it did cost $10, it would still be a waste of money because you spend $10 on an useless product, you would be better to spend them to eat a pizza, it would be more useful.
What do you use it for? This reminds me of the digital photo frames that everyone had back in the days and that were almost finished in a drawer after 1 month of usage.
A useless device that sits on a table with the sole purpose to waste electricity, that for what it costs these days, better to use it for something more useful.
$300 doesn't buy you a decent tablet, let alone a laptop. I say this because I thought about using it in a conference room, but lack of 3P apps means never mind.
> $299 is not cheap … But even if it did cost $10, it would still be a waste of money because you spend $10 on an useless product
Moving goalposts aside, how do you know it’s useless? You might not have a use for it, but it’s weird to make such blanket statements for a product that hasn’t even been out yet.
Yeah I'm absolutely the market for this thing. We have an old Google Home that we use as a digital photo frame and Google has progressively destroyed every other piece of functionality we once used on it.
My only complaint is that a truly environmentally friendly company (like Apple claims to be!) would make this OS available for old iPads. I'm quite sure they're capable of running it (or at least a stripped down version thereof) and lots of people have old iPad Minis sitting around.
Cynicism about selling new devices aside, if they really want Siri intelligence on these, old iPads can't do it, and Apple won't (if they can avoid it) sell a "product" with varying features.
The multi-user Face ID enclave also sounds like hardware that old iPads don't have.
I wish there were anywhere that adults could talk about interesting stuff intelligently without a thousand stupid and/or I've-already-thought-about-this-and-the-basic-talking-points-aren't-going-to-change-my-mind arguments taking up 99% of the space.
I feel like maybe the answer is browser-integrated LLM plugins tasked with "I don't ever want to see anything having to do with this topic of argument ever again."
Agree. $300 for a speaker + home automation hub + timer + digital picture frame appeals to a lot of older people and busy parents who spend a lot of time in the kitchen.
My parents have been using an Alexa screen for years for this, but then started buying cheap Android-based picture frames because they somewhat want out of the Alexa ecosystem (and also couldn't resist "cheap" for larger form factor picture displays). I could definitely see recommending this as an option to consolidate their ecosystems somewhat.
It's definitely going to be a hit among people locked in the Apple ecosystem.
I can’t wait to get rid of the last of one retailer/tech giant’s ad machines in my house and replace it with another tech giant’s device. No sarcasm there either. Going down to one voice system across all devices available in house and out of the house, easily, will be nice.
Yes, I predict the same outcome. For one, I would buy it if I could. I don't get why people think this won't sell when Alexa has a market (and I believe that Apple can be better at a consumer device than Amazon)
This being the top comment posted mere 30 minutes after the article itself tells me the cynicism is not overwhelming.
Product is great, IMHO, but it ties a whole family to one company's complete set of Hardware, Software and Service offerings.
I feel like it may be the kind of product that makes people realize how much they had become owned by one coroporation.
Shrug
It looks like a nice device at a reasonable price. I looked at the video, but it doesn't solve any problems I have. We ban screens at the dinner table, it's for having attention for each other, not for screens. I never have to ask for a recipe for french toast, it's either in my head, or in cookbook, or written down on paper. The very rare number of cases someone loses their key, we can just look it up with Find My on the phone, it's such an irregular occurrence that it's not a hassle to find it with a phone. For random queries, phones with Siri can already listen, but the voice recognition or LLM fails on too many queries anyway not to be frustrating.
I could see it being useful as an additional control panel for the smart home, but Home Kit and the Home app are still pretty useless for the smart home. It can't even show a temperature graph or trend, let alone do many other things. So I would like a Home Assistant/Homey/whatever display (which would be possible if it supported apps).
I am sure this will sell plenty. It's an Apple device, people will just buy it for that reason, especially if it's not in the Apple Vision Pro price class. Will the get used a lot? Probably by a very small subset of people. Just like Siri doesn't get used a lot beyond setting timers when you are not in an English-speaking country, or even worse, use multiple languages in daily life. I am not in the US and most people I know never use Siri.
Aside from that most people seem to be more interested in digital detox than getting more pervasive tech in their lives.
People were cynical on here about the Apple Vision Pro as well...
Every human on earth was cynical about that thing, but it was mainly price driven by my recollection. This thing is relatively cheap.
The AVP failed on price, yes, but also the limitations of the software (and lack of content, which I think go hand-in-hand).
The AVP was just an iPad that you strapped to your face. Yes, it had apps, but they could only do more-or-less the same things an iPad app could (in 3D, sure).
That's why I returned mine, it was way too limiting of a platform for the cost. This, while cheaper, is even more limited (no apps).
> Every human on earth was cynical about that thing
You should go and reread the HN thread then. There were people ripping the "Nomad" quote and insisting that it was the next big thing: https://news.ycombinator.com/item?id=36201593
Some excerpts from top comments:
But it's going to be a hit. HN is going to be swamped with "How I used Vision Pro to..." posts when it comes out.
It would very obviously be useful for work if you can actually get high res, effectively unlimited monitor space.
[...] considering it is a phone, laptop and massive display bundled into I'm pretty sure there's a more than sustainable market for it.
It’s come in at $3499 and if it performs as good as those videos make out then, if anything, it’s a bargain.
This is one of the most out of touch social media platforms. The Vision Pro was universally ripped on everywhere else.
Idk what you’re talking about with the HomePod. It’s still on sale now, they just announced a new one today. Sure it’s not doing AirPods numbers most likely, but it’s not the same category of failure as Vision Pro.
A failure, just like Dropbox!
I think this entire form factor is useless when you have phones and tablets around the house. Will it sell? Probably, it's Apple. Will people use it for anything other than a clock on their counter and maybe a smart speaker? I would bet no.
A product needs to fulfill the needs of the lowest common denominator to become a hit. This does not seem to address or solve any problems of the lowest common denominator.
It is like the Apple XDR display. Cool to have, but useless in the grand scheme of things.
The audience here does not really represent the generic population.
And, as the word hit usually meant for something positive, I just wish to highlight that being a financial success does not always mean that something is sensible, worthwhile, beneficial considering the overall picture. Usually being pretty is enough.
My problem is mainly with the family dynamic in their 'film'. Nobody in that ad seems happy, they even seem to hate each other. Is this normal enough in the US that people can ignore it and focus on the product?
The teen is just like my son ... but unlike the dad I don't allow him to be a jerky meanypants. What a pushover dad.
Hah, I just watched it on your recommendation. I think they were going for the vibe of a cynical sitcom... but they forgot to put any decent jokes in, and they didn't do what successful sitcoms do and paper over the nastiness with charisma and some moments of warmth. So it's just 3 minutes or so of stress-inducing bleakness.
Even if they succeeded in the sitcom idea, how does that promote their product? It’s easily the worst ad from Apple I have seen in a long time.
This is just what technologists think families are like
If that were my family, I'd run away and cut all contact with them.
If this is what families are like in the US, I can understand why people become massive drug addicts and even to take their lives ...
Well, if their leadership is anything to go by..
I don't know about hate, but it is funny to see their take on the modern family (no pun intended).
"No wireless. Less space than a Nomad. Lame."
Props to Apple for making this. Always cool to see them try stuff. That said:
I watched their video demo with the family getting ready in the morning: there are some interesting ideas here but imo if this doesn't get reasonably full access to the App Store then it's a no-go for me. Like: FaceTime while cooking, sure, but those calls tend to happen on Messenger and Snapchat for us. Music in the kitchen, sure, but I run Plexamp. My kids are always stealing my iPad to run the Toybox 3D printer; this would be a great thing for them to use.
And so on.
My house has a bunch of spots on the wall where an old intercom system used to live: it'd obviously be a budget buster to buy a bunch of these to fit in those slots but even if you did, you'd need Apple to provide an intercom solution (a la the Watch's Walkie-Talkie?) or you're...out of luck.
> this doesn't get reasonably full access to the App Store then it's a no-go for me
From their page:
"Additional apps. HomeView supports compatible third-party audio and video apps from your iPhone for a familiar experience across devices"
This implies that Plexamp could be supported, and possibly Messenger and Snapchat calls, but it's too early to tell.
> My house has a bunch of spots on the wall where an old intercom system used to live: it'd obviously be a budget buster to buy a bunch of these to fit in those slots but even if you did, you'd need Apple to provide an intercom solution (a la the Watch's Walkie-Talkie?) or you're...out of luck.
Apple Home already provides this. It's not a full voice chat, but you can tap a thing and say something and it'll broadcast it to the rest of the house; in my case, that's two HomePods Mini, but it's easy to assume it will include this as well.
If you're just looking to say "Hey kids, dinner's ready" or "We have to leave in 15 minutes" to the entire house then that circumstance is handled already; if you want to have a back-and-forth conversation with someone in another room, though, it doesn't do that (yet?).
It sounds like it'll be integrating with the call and widget apis. Right now, you can redirect any voice call that uses the system call UI to your homepod. Adding video, maybe?
I suspect this might be the beginning of a new turn for Apple strategy under Ternus: more satellite hardware that’s cheap(ish) compared to the flagship devices & locked down, reliant on your iPhone to do anything useful, pushing you to use exclusively Apple services rather than 3rd party ones. The App Store strategy is a thing of the past.
Wouldn't this have been in-development for quite some time under Cook?
Ternus was the Senior Vice President of Hardware Engineering and by reports was leading the charge on this stuff.
Yeah, this is interesting to think about.
Maybe it's a bet on LLMs/Siri AI as well: all of the not-iPhone devices become more useful if you can control them well with your voice.
I think people do feel some tension about staring at their phones all day and like the idea that the phone can stay in the pocket or on a desk while stuff like the Watch and maybe a HomeView or a HomePod could cover a lot of the little usages along the way. (I'm not sure people would ACTUALLY use them that way, but I could see it driving some sales.)
> people do feel some tension about staring at their phones all day
That, plus the crowd who would want or like to hack on a device like this, or at least use a non-Apple app or service, is probably far outnumbered by people who don’t care what (and whose) software can run on their screen in the home as long as it looks nice and works well, which is typically the case for Apple.
> some tension about staring at their phones all day
They talk about it more but very few (low enough to not effectively not matter) actually do anything about it. If you want to spend less time on your phone you can... just do it. Setup screen time and practice an ounce of self-discipline.
It's the same as when people say "People hate their phones so that's why we created <AI Pendant>", uh people _love_ their phones, some to an unhealthy degree but I've never bought into the idea that people are actually pinning for a way to use their phones less. That's why it's going to be a massive uphill battle for OpenAI to break into the hardware space IMHO.
Apple wasn't wrong in their Keynote about how the perfect "AI" device is already in your pocket. Now, it's more limited than it should be due to the locked down nature of Apple's phones but if you could build anything without restriction on the iPhone platform then yes, it would be a great AI platform.
Rumor has it that this product has been kicking around internally for 1-2 years waiting on a better Siri to pair with it. Meaning it would have been released under Cook if not for the disastrous showing of Siri and all things AI from Apple.
I really hope this is just something that was all packaged up to release and didn't make sense to kill it. I mean, I still think they picked wrong and they should have shelved it and the LG device integrations. I really hope it's not a sign of what's to come with Ternus.
That's the big agent play for everyone. What good is this thing unless your whole family has an iphone, you use iCloud for email/calendar/contacts, you have HomeKit running your house, AppleTV, etc? Failing that, it's a big, voice-activated kitchen timer; just like everything else.
He's been CEO for a week. Product development timelines are longer than that.
I could see that.
Apple wants to design the best UI for everything and be the front-end to everything their users interact with.
Home automation is a good place to gain market share among their upper income clientele.
Surely this device has to be mostly a Cook project, no?
Ternus being named CEO is a long-term project that certainly includes him and Tim Cook. I don't think it's a surprise to anyone internally that there are several big releases after his nomination.
Reminds me of what Xiaomi does. They have an assortment of Home products that all tie in together with their ecosystem/apps.
I use an iPhone, but I have a lamp, a shaver, and sunglasses from Xiaomi.
It makes sense they'd eventually do that. The Apple TV didn't launch with an App Store, and it took 8 years after its first generation to get an App Store! I'd guess Apple sees that most apps wouldn't make sense for the HomeView, and they'll likely restrict what categories of apps can launch on it.
Also all the developers are angry and trying to build for Duo right now that didn’t even give them a simulator in time, so makes sense to not rush this out right away.
For what it is worth, this seems to have a similar screen form factor to the expanded to Duo, so maybe they were waiting for this announcement before revealing the simulator to make it clearer that apps supporting one of the devices may support both? Not the first time Apple has made multi-device plays on a new form factor.
The HomeView has a 1:1 display, the Duo has 1:1.4 displays. Not really similar. Although I would expect any devs (had there been a SDK) to start with their iPad apps, which are expected to adapt to different window sizes.
They’ll get over it if the Duo sells well.
Yeah the lack of an app store is fine for the first year.
But the requirement for everyone to have an ipad or iphone on 27.2 or later (for full functionality) seems more of a showstopper. I would have been in the market for one but haven’t even bothered to upgrade past iOS 18 yet.
> But the requirement for everyone to have an ipad or iphone on 27.2 or later (for full functionality) seems more of a showstopper. I would have been in the market for one but haven’t even bothered to upgrade past iOS 18 yet.
This is what irritates me about Parental Controls in 27. Everyone has to be on 27 or nobody gets the new controls. So, we still have a mini 5 that we let the littlest one on. It works, there's not reason to get a new one, but sure would be nice to have the newer Parental Controls for the older kids.
27 is really good. Worth the upgrade.
Disclosure: I work at Apple. But that’s also my honest opinion.
One issue with upgrading: macOS 27 doesn't run Xcode 26 which most developers probably want to continue using until they finish polishing the apps for Duo.
You're right, it is. But there's some annoying caveats. Parental Controls - every device has to be on 27 or nobody gets the updates. Have an iPad mini 5 that we let the youngest use, so that messes with everything.
I doubt that people who are still running an OS version from two years ago are a significant potential market for this.
> still running an OS version from two years ago
Part of Apple's whole appeal is that you get OS patches for a really long time. Outside of tech enthusiast circles, it's not that common to YOLO into bleeding-edge OS updates
It's hardly "YOLO into bleeding-edge OS updates" to run something more recent than a 2024 major release.
Anyway, I'm not criticizing. Run what you like! I just don't expect the overlap between "buys Apple device in entirely new category" and "running OS version from two years ago" to be very large.
iOS 27 came out a month ago, and 27.2 is currently in beta, so buying this device does require being on the bleeding edge.
I'd also add that 26 was not universally well-received, so there were a lot of holdouts who are still running the previous version
It’s fairly safe to say that every user who still didn’t upgrade to 27 by now, has made an active choice to postpone the upgrade.
I think the Watch is a better precedent than the Apple TV. The product page already borrows its vocabulary: customizable faces, Live Activities, and “compatible third-party audio and video apps from your iPhone.” That’s how WatchKit started in 2015. Third-party Watch apps ran as extensions on the paired iPhone, went native with watchOS 2 later that year, and didn’t get an on-device App Store until watchOS 6 in 2019.
So I wouldn’t expect a HomeView App Store soon. I’d expect iPhone-hosted extensions first (widgets, Live Activities, CarPlay-style templates for audio and video), probably at WWDC. That also spares developers who are already scrambling to support the Duo.
My life is basically the family in this ad, and I just have a hard time imagining how one of these would make anything better.
Everyone in our family who sould have access to calendars/facetime/messages/etc. already does. It's overkill for just a smart speaker.
I guess maybe the kids who are too young to have their own device could more easily call their grandparents?
Cool hardware and a surprisingly affordable price, I just don't have a use case for it.
EDIT: The wall mounted version seems like a better form-factor though. Doesn't take up counter/table space at least.
Yeah, the grandparents scenario was exactly why I immediately bought it. Younger kids with limited screen time. The grandparents call our phones to talk to them and vice versa. I'm curious how this will work for my kids who don't have apple devices/accounts.
We're old school and use a dry erase board on the fridge for our calendar, so a centralized device would be nice. We tried using an old iPad, but it was more clunky to turn it on, click on the app each time. We did try kiosk mode, but it was terrible when we needed the device for something else.
For families who want to reduce screen time and device reliance this could be a very good alternative to everyone having their own device.
Like some sort of shared communication device that's larger, sits on a counter, and is plugged into the wall?
What a novel idea.
Fax machine? Genuinely not sure what you mean. Is the answer just "a computer" ?
Because while yes, that's true, this apparently recognises the different users. So presumably if a child is using it, that will be under managed parameters set by a parent - meaning that it's much harder for the child to circumvent.
They likely refer to a classic landline phone..
wait until someone designs an old school wireless home phone to connect to it. we'll come full circle.
Something like this https://tincan.kids/?
Tincans are huge right now with the elementary age kids at least (my 2nd grader is my only frame of reference)
This already exists: https://flipply.co.uk/
>home, always on recording
It’s not surprising they made it cheap
They’re trying to compete with all the other creepy Flock-at-Home brands
Its only purpose is to disrupt competitors
Apple has a better track record in this regard, do you have any recent evidence that this trust is unfounded?
always on recording means you are the product and they can train off of you and be even more embedded in your life.
> if this doesn't get reasonably full access to the App Store then it's a no-go for me
This was one of the stumbling blocks that really put the final nail in Meta's Portal. You could call your friends on messenger or WhatsApp, but no 3rd party story for FaceTime, Zoom, Google... was a real problem for most folks
I believe it supports carplay compatible apps.
According to Wired, “a handful of third-party media apps like Spotify are available, and developers can bring over existing CarPlay apps.”
Same, all of the apps they demo in the video are not useful in my family - we use a different messenger, different calendar, different video calling app... it's not just about the App Store, if it's supposed to integrate with house things (there was the doorbell camera in the video) it needs to work with "homes" from other vendors, not just HomeKit.
Also, I believe that form factor was tried by both Meta and Google and didn't really click with people - who has so much free space near a power socket... in the kitchen ... in the morning ... lol.
The intro video does an excellent job of hiding the fact that this needs a power cord. There's one quick shot shows a hole drilled into the middle of the kitchen island to provide access to the USB-C cord.
I was looking for the power cord as well, and required actually looking for it.
I’m curious about the wall mounted option, and how that gets power without an electrician running a line to the middle of the wall. It looked like there might be a PoE option, but that also needs cable run. It seems like a bit of a project.
> It looked like there might be a PoE option, but that also needs cable run
“Power Mount PoE Wired” is an option that will be available in early 2027. I can already see this being a decent option for kitchens that had a wall phone plate (that, hopefully, was wired with Cat 5e…).
Paired with some yet-to-be-released homeOS VoIP app… chefs kiss.
homeOS VoIP app
Like FaceTime?
Like something that would integrate with an existing SIP server like FreePBX.
I’m curious about the wall mounted option, and how that gets power without an electrician running a line to the middle of the wall.
People wall-mount flat screen TVs without an electrician all the time, and it's no big deal. Because of its size, this should be even simpler.
That only works if you live in a paper house. Drilling through normal brick/concrete walls is not that easy - we do call someone when we need our wall mounted TV setup.
I doubt you live in a house where every single wall is brick or concrete. Unless you live in a nuclear bunker.
I live in a concrete building, and only the exterior walls and one or two interior walls are concrete. The rest is normal walls that for some reason you refer to as "paper." I guess they don't have lumber in your country.
You're just inventing problems where none exist.
Give us a Home Assistant integration and watch these sell like hotcakes :)
Yep. I'd pre-order 3 today if i could get it with first class HomeAssistant app support.
Homepods have intercom support.
What's also crazy is that they can detect fire alarms, will alert your iPhone, and then can pipe both sound and voice to the HomePod. It announces that it's going to do so, so it's not a privacy nightmare.
Pretty cool. I didn't know it existed until it happened. (Thankfully nothing bad.)
I strongly agree. Lack of support for Plexamp is a dealbreaker for me. At minimum they're going to need to support Spotify or they'll kill the product. I think it will probably need YouTube support as well. There is a worryingly sparse amount of information published about what it will support.
Yep. I'm afraid they're going to "require" that you use Apple Music and HomePods to be useful. I'm pretty interested in trying the product, but that depends on Sonos and Spotify support at minimum.
Well, plexamp is a dealbreaker for Apple that more and more wants you to buy Apple Music and all their services. They have more to lose by opening to plexamp users, who are not the more prone to spend money, or other services, than to lock users in their very own walled garden. Open source software on consumer friendly hardware is the way now.
I don't know if that's obviously true. I'm sure Plexamp is small potatoes compared to how many are on Apple Music, and there's a solid chance that anyone running a Plex server is doing it on a Mac.
Does it lack support? It says it supports various apps from the App Store or phone, so it might work.
I was surprised when I tried using Plexamp with Siri in my car and it worked (this was with the old Siri, not even the new one).
On the specs page it says:
Apps Available from iPhone:
- Audiobooks
- Classical Music
- News
- TV
Underneath that it says "Supported third-party audio and video apps". I'm not sure what that means.
But yeah! Plexamp works fine with Siri on my phone.
There was something that implied that it was using CarPlay somewhere in the stack.
obviously supporting more platforms would be better, but they do have >100 million Apple Music subscribers according to this estimate: https://musically.com/2026/06/17/music-business-ended-2025-w...
There’s a potential argument that’s brewing how software moat is null, distribution is still hard-to-impossible to crack. A company, could, spin up software very easily by monitoring the requests of the existing clients that have purchased the hardware. Having such teams that push out software would be valuable, as you’d get a complete walled garden experience. Would be hard to pull off though, as your marketing team needs to be insanely good at convincing people that the product itself is valuable.
> Music in the kitchen, sure, but I run Plexamp.
As much as I like Apple hardware I know unless I'm willing to go full Apple on hardware and services (eg. Apple Music in this example) I'm always going to have a mid experience trying to be on the fence of their walled garden.
Apple Home already has a Walkie-Talkie feature.
Huh, interesting! I opened up my Home app and didn't see anything obvious. I'll have to look into what I need to use it...
Press the wavy-lined icon on the left at the top right cluster of three icons. Or ask Siri to "Intercom <stuff>" and it'll pipe it out the speakers (and peoples phones if they set that enabled!)
Walkie Talkie has a dedicated "app" icon on WatchOS and I wonder how much more it would be used by people if iOS and iPadOS offered a more obvious link pinnable to the Home Screen like WatchOS.
They deleted that. https://www.macrumors.com/2026/06/10/watchos-27-removes-walk...
"My kids are always stealing my iPad to run the Toybox 3D printer; this would be a great thing for them to use." Is it? Why not get them a iPad instead?
iPads cost more, and it really doesn't get much use in our house otherwise.
Do very old (like 5+ years old) iPads cost more than $300? Seems like you wouldn't need constant OS updates for their use case but idk.
> former intercom
Do you live in a former schoolhouse, or Uma Thurman's place from pulp fiction?
intercom systems were pretty ubiquitous in the 90's and 00's...
House I used to rent had intercom in every room and CD player that plays in whole house via those intercomes. It didn't work, but i but in early 00s that was major reason to brag.
they already provide intercom with the homepods, its not great, but it exists.
home.app already has an intercom feature that can play to all devices in the home.
And indeed on the first set of images of the device there is an intercom tile.
Through the incredible power of Siri AI™, you can now get a "I didn't understand that. Do you want to search the web for 'turn on the kitchen lights'?" response faster than ever before.
I don't think this joke works anymore. Siri uses Gemini now.
Correct, it's not faster. Now it's slower to the point you aren't sure if it's ever going to work, then it comes back with some error.
Sure, it stopped being quite a stupid as before but it's not the nirvana they were promising, checks notes, 3+ years ago.
So it doesn't have the same issues as old Siri, just new issues.
Yes, it’s insanely slow now. So bad, I unenrolled from the beta. I mostly use Siri for reminders and alarms and somehow it was spending upwards of 5 seconds on the new Siri AI to do these tasks. Unusable.
> I mostly use Siri for reminders and alarms
Ahh yes, the only 2 things I can trust it for. The same tasks that now take longer and fail more often. I guess it understands me a little better but it's been rough. Also I see they left in the fun bugs of:
Me: "Siri, set a reminder for 1pm for XYZ"
Siri: ....
Siri: ....
Siri: ....
iPhone: No indication of anything done or Siri still waiting, looks like it just gave up
Me: "Siri, set a reminder for 1pm for XYZ"
Siri: ....
Siri: ....
Siri: ....
Siri: ....
Siri: ....
Siri: "Ok, I've set your reminder"
_1 pm rolls around_
2 reminders fire...
so responses like "I've turned on the lights", but you're still standing in the dark. That's my anecdotal level of interactions with any Gemini model.
It's still unbelievably limited and lackluster
Gemini backed Siri sucks too though. The frequency in which it just.. does nothing, is crazy. Joke still works.
Yep, I really wish I could revert to previous-Siri on my iPhone 15 Pro. Old Siri was reasonably predictable and faster. New Siri is slower, more ambitious, and fails more often.
you can. i just did it on my 17 pro and my watch. i get instant timers again. it's unreal we lost this technology.
go to settings > siri > and turn off siri entirely. it doesn't break anything. then turn it back on, and they give you the option for siri AI or old dumb siri.
enjoy :)
Thank you very much. Whew.
I wonder if they use Gemini how can the promise "Private for all" be fulfilled? Local model like gemma4?
Because they don't "use Gemini".
"These new capabilities are powered by the next generation of Apple Foundation Models, custom-built in collaboration with Google and its Gemini models for deeply integrated Apple Intelligence experiences. "
Gemini can be pretty bad on my Pixel phone and Nest speakers.
Hey siri, turn off my tv
"Did you mean your device labeled "tv"?"
Yes Siri ffs that's literally the only device called "tv" I have
- Alarm goes off
- "Hey siri, stop alarm"
- Alarm stops
- Meanwhile, the HomePod in a different room chimes in with "Turn off the alarm on Ben's iPhone XR?", pauses for a while then checks in to see if I heard it the first time
The HomePod has now been unplugged.
I have an original homepod, and man, I wish I could lobotomize it easily.
It's a really nice speaker if I set it on something sturdy that won't rattle, and airplay is still pretty good even on ancient devices.
I can't keep it plugged in because it will just randomly say "You can enable personalized responses in the settings app!" at 3am about once a week if I do. It's horrifying when it happens because it always seems to be 10x louder than I remember it being set to.
Probably because ambient noise is so much less at 3am.
>The HomePod has now been unplugged.
Mine are now unplugged after the update to 27 while i'm not home, since they've developed a mind of their own & will randomly turn on the TV or play music themselves.
Well they get bored if not given enough stimulation.
"There are no alarms ringing." I kid you not, that's the latest tick when I want to stop alarms with three devices in the room.
"I will answer that for you when you put down the knife"
"Here's what I found on the web for 'Open the pod bay doors.'"
Separating the camera and microphone data processing functionality into a Secure Exclave should be seen as a genuinely important step forward to protecting privacy, not just implementing data control schemes which masquerade under the name of "privacy." This approach should be the norm moving forward, as cameras and microphones provide the biggest issues for privacy.
With this established, it becomes possible to envision a Secure Exclave which handles data from _all_ device sensors, not just cameras and microphones. The Secure Exclave will contain all sensor data processing functions, which will feed the information to the OS. With the processing capabilities of sensor data being unalterable by any web-connected actor, and by building a physical interface for processing capability updating, unwelcome perception becomes impossible, thereby solving the privacy problem.
Yeah Apple does it right. It’s why I was desperate for them to get Siri AI out: people are going to use these services and if Apple’s privacy-focused version isn’t ready, people will use unsafe and untrustworthy vendors instead
I can't believe they haven't redesigned the Home app interface! I've always thought it was pretty terrible UX-wise and looked like they just threw together a very basic UI to have some support for home automation. I always expected they'd get around to formulating an actual design perspective for what a good-looking smart home control interface may look like, and this seemed like a perfect opportunity for that. I guess not.
That being said, I still think this is cool, and I'm glad Apple's spending more effort in this area. I won't replace my custom HA dashboard with it at this point, but may get my parents one.
I was also really hoping they’d release a completely redesigned Apple home app. The current one is simply not that good.
man i can't believe there's no new home app. why on earth would i buy a homepad if i can't even meaningfully control my hue smart lights without requiring the manufacturer's app.
Why don't you like 15000 entries dumped at you at once? With just three options for automation? Oh, I meant scenes. Oh, I meant Shortcuts, that may or may not do something.
> Apple HomeView is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU. Apple is working constructively with the EU in an attempt to find a path forward.
It's interesting that they consider that this product would be unusable without Siri AI. I've used a Google Nest Hub for years, and I don't think it needs AI to be useful?
They want the EU to be the bad guy that prevents citizens to get all the nice stuff they release.
When in fact EU iOS is the only one that is even semi usable
At least the EU killed Lightning, worst charger ever
Apple was already shipping USB-C devices before the EU got involved
Thank god the EU didn’t get it’s shit together before usb-c, the original proposal was to require microUSB lol
They were shipping USB-C MacBooks since 2016, plus the iPad Pro at some point. All those years they didn't bring it to iPhone, so I don't see any indication that they were going to do it, unless someone at Apple knows.
Also tbh I would have preferred micro-usb over Lightning. Non-reversible, but it at least would've charged my phone reliably.
You think Apple was not looking to sell people replacement accessories?
Yeah, it's weird, the AI is the least interesting and least useful part of this product.
Apple basically made a HomePod mini that is also a Skylight - https://myskylight.com/calendar - and it's even competitively priced.
They could turn off all AI (turn off all of Siri even) and this would be one of the best products in the market.
Hmm, the first thing I thought when I saw the Skylight is "Can I run Home Assistant on this?" and it looks like the answer is: yes https://github.com/dinewby88/SkylightMaxCalendarADB
HomeKit and HAOS also bridge quite well together so same applies here I guess just an apple front end
HA's bridge to HomeKit is decent, but the Home app is miserable to use and flakey. It seems a strong breeze will break everything and re-setting-up 100+ devices is not something I enjoy doing.
Interesting, the calendar2 has a header that says "Designed to Delight", and the new apple page says "Delight Up the House". That CAN'T be a coincidence...
The rumor is that this has been ready for 1-2 years and was waiting on "good Siri" before they would/could release it. So it follows that if they aren't releasing "good Siri" in the EU that this device wouldn't be available.
> It's interesting that they consider that this product would be unusable without Siri AI.
They might be perfectly useable but not profitable enough
i would love a dashboard for my smart home, but even as a fanboy of Apple i feel like HomeView doesnt do much, i'll just buy an eink screen, attach a esp32 of sorts and have it the way i want it without additional mics and shit
The Google Nest Hub is legal in the EU because you can install whatever AI agent you want on it.
https://support.google.com/googlehome/thread/467705013/intro...
Really? I have one, but I'm not aware of a way to swap out Google Home/Gemini for anything else.
This means it’s plainly unusable.
Maybe Apple just doesn't care to put up with the silly EU rules.
Which of the rules specifically do you find silly?
Chat Control and backdoors.
No such rules exist.
I wonder if there will be proper answers - looks like some Yandex centers still chew out anti-EU propaganda...
Specifically, Article 6(7) of the EU's Digital Markets Act, which forces Apple to give competing companies access to the same hardware and software capabilities it uses itself.
The EU's interpretation means Apple must provide third-party AI assistants with access comparable to Siri's, potentially including the ability to interact with messages, files, purchases and other apps.
Apple proposed a secure intermediary called Trusted System Agent and an 18-month implementation plan. The European Commission rejected those proposals.
Looks nice, unfortunately I'll have to stick with however Google's alternative is currently called since Google Cast is the strictly better model for these types of devices in my view, compared to Airplay.
Google Cast runs the player on the cast target and only uses the device that initiates playback as an optional remote control that can be disconnected without interrupting streaming.
Airplay requires the controlling device to remain available throughout, in my experience; receiving a phone call, watching other media etc. on my phone isn't possible without interrupting playback. (This might have changed in one of the last versions, but that needs app support, and not knowing what to expect on a per app basis is at least as bad, if not worse.)
I will say my experience making a chromecast custom app though has been painful. It's fine to just send media though.
I tried multiple ways, contacted their support and they just kept me trying to do the same thing over and over again. For some reason I could not register my device with my development account. Tried multiple SDKs to get it to work, just ran into the same isue.
Chromecast used to support streaming from the casting device, i make an app that used to use it. Sadly they no longer support that feature. Having everything on your device allows considerable more freedom.
It's definitely still possible since effectively the cast device just runs a (display-less, in case of speakers) browser instance navigating to some URL and communicating with the remote using a message passing API, right? You can display whatever you want in that URL, including HTML media elements playing back HLS or MPEG-DASH streams.
I believe they used to have some default receiver app implementations that you could just send a media URL and they'd play that back; is that what they removed?
Fwiw both Airplay and Google Cast support both modes of operation.
But frankly Apple's developer documentation sucks around this, and unsurprisingly people don't understand what's going on when even developers don't.
Given that not even Spotify supports it, Apple can't be very serious about it. I can't be the only one who considers that a dealbreaker for a HomePod.
It's not even a very functional size. Honestly makes me go why not just get a phone charging mount by my HomePod in the kitchen and save $300. Plus add on a mount and charger and it's $400. No thanks
This is a nice design, and a very aggressive price. I like the design enough I'm interpreting that price as a sign Apple's serious about getting these into a lot of homes.. I wasn't thinking I'd buy one of these, but I changed my mind looking at the pitch -- at this price it's sort of a 'hmm, I could imagine wanting one of those in X room'.
I'm curious if this is intended to act as a matter hub -- right now a lot of that load is shouldered by an Apple TV 4K if you've got one. Anyway, apple's home automation story has been terrible for ten years, but this device makes me think they will make another serious run in the next five.
$299 is aggressive? Nest Hub is $99.
Nest Hub was $99, and is now perpetually out of stock. AFAICT it's discontinued. Which is strange, and a shame, because it's a great product. People are paying similar prices for digital picture frames with a cloud service, which the nest hub can do with a little bit of config, and a bunch more.
Nest hub also likely does little locally and sends everything to Google.
Its the same price as an Apple TV 4K, 4th gen. Which is twice the price of the previous generation.
RAMpocalypse sucks.
Feels like the wrong approach. Why not just create a docking station for the iPad and a software docking view? Identical to Google's approach with the Pixel Tablet but Apple's superior will be more refined. It even uses the A18 SoC!
At $299 this feels like a very niche product with limited functionality.
They’d have to make iPadOS multiuser, which they’ve been avoiding for 16 years, despite constant requests from the user base.
$299 makes me think they want to sell something at-cost or at loss to get people onto services more. And it's intentionally gimped to not compete with any of their more expensive products.
Nice very Apple-esque thrust to unify and refine a chaotic field of tech into an elegant experience.
I cannot fathom how this will deliver on the vision when Siri, even the new gemini-under-the-hood Siri, is still maddeningly, bafflingly worthless. To be fair, Gemini, for a consumer of the google ecosystem, is also maddeningly, bafflingly worthless. So we use ChatGPT or Claude, with extremely limited access to the tiny little shortcuts that stack up and make absolute magic for the personal AI assistant.
The product ad (https://www.youtube.com/watch?v=hkrYiZ_g9tw) is amazing, honestly, and I can't think of any other brand that has this kind of "feeling". Most other just copy this style, like Google or Microsoft, but they just don't have the "coolness". And I am not saying Apple is the ultimate cool, just that from all big tech, they're consistently the best of them.
Funny, I had the opposite reaction to the ad. The whole sequence felt forced, and if these are the best use cases they could come up with (looking up recipes, using findmy, asking for factoids, checking calendars) theres very little reason why someone would opt for this vs just using their phone.
$300 is a compelling price, but I have a hard time imaging this being successful.
Production values are high but I don't see how this is any good as an advertisement. This family is not aspirational. They're arguing and sniping at each other like a sitcom with no laugh track. The only nice thing about them is their house. Realistic, maybe, but realism doesn't make me want the product.
> Realistic, maybe, but realism doesn't make me want the product.
Relatable is probably what they are going for here.
Essentially the angle they seem to be going for is...have you got a busy household with lots going on like these guys? Look how much our new product can help make everything a bit easier/bit better.
Personally I would take an ad with a 'relatable' family over an 'aspirational' one, but I do take your point - the level of snark in that ad is pretty high.
(Also - disclaimer...my household reality is nothing like as frantic as shown, but I deliberate seek to have day to day family live running at a much slower pace than a lot of people seem to want to/aspire to)
the ad did a good job of displaying all the features of the new device, of course it left out the parts I would have liked as a parent who's already dealt with these types of devices. I mean apple had the benefit of 20/20 vision and could have looked into blocking little kids from just going to it to watch YouTube. It could have also solved the issue that dad's around the world would have united against: locking who gets to set the thermostat.
that said, also what's with the kids being disrespectful, untruthful, dismissive, and patronizing (in that order) to their parents...I bet these kids were a joy to be around as toddlers and will continue to be so as "formed" adults
The snarkiness is just typical American ad style, like 80% of ads are like this, even simple three sentence exchanges. It's actually quite fascinating, because it stands out from any other culture's advertising I know.
I think it was started by the American sitcom culture, the sharp witted, but also confrontational, borderline aggressive comebacks. I am not an expert but I feel like Cheers might have pioneered it?
I don’t really understand why we need this. Why another screen? iPhones, iPads, Mac’s and now another one for the kitchen.
>Why another screen?
One of the motivations is to have a "master controller and dashboard" for the (smart-) home that's conveniently always attached and connected to the house itself.
Consider that many houses already have wall-mounted control panels in the main hallway or kitchen for the burglar alarm or thermostat. Replace that with an all-in-one smarthome touchscreen that configures the same security system as well as everything else ... HVAC, lights, blinds, door cam video feed, etc.
Examples of that concept from other home automation companies such as Crestron, Savant, Control4, etc:
https://www.google.com/search?q=Crestron+home+touchscreen+ho...
https://www.google.com/search?q=Savant+touchscreen+home&tbm=...
https://www.google.com/search?q=Control4+touchscreen+home&tb...
Apple's product marketing pages for HomeView at the moment don't heavily promote the idea of customized programming for home automations (HomeKit API) to compete with Crestron/Savant but many observers think Apple wants to expand into that space. (https://www.apple.com/home-app/)
A lot of homeowners don't want to be locked in with Crestron/Savant. Yes, Apple is itself also a "walled garden" but it's a more palatable lock-in situation than the ridiculous re-programming fees that Crestron dealers charge for every little change.
Didn't even occur to me to look for a purpose-built smart home console. I just mounted an old iPad to the wall.
>Didn't even occur to me to look for a purpose-built smart home console.
Sorry for not being clear. The Crestron/Savant panels are not typically purchased separately as 1 item. They're installed by certified system integrators as part of a total package where they wire up the whole house (often new construction).
There have been rumblings and predictions that Apple could expand HomeKit's capabilities to eventually be a real alternative to Crestron/Savant. The previous iterations of HomePod and Apple TV acting as a home hub really wasn't a credible threat but a new product like HomeView is a step closer to the "professional smarthome automation" space. E.g. Apple offering a wall-mounted PoE option is evidence of that.
Yeah, a lot of people are using old iPads for this sort of thing. That seems to be the biggest competitor to HomeView is "old iPad mounted somewhere". The multi-user Face ID seems a big differentiator in that competition and might for some be a good reason to upgrade that old iPad to something newer.
I gave up with these questions, some people will consume and buy anything offered to them. I know obese people who do 0 sport and 0 effort to improve yet buy $800+ apple watch ultra for """health""" reasons...
Make it shiny enough, give people an easy way to rationalise the purchase and they'll buy your shit.
How many people carry their laptop around and put it on their kitchen counter when they cook?
How many don't carry their phone?
I don't enjoy figuring out how to stand it up, or having the screen constantly lock. And I don't want to buy accessories or mess with settings to fix this.
> And I don't want to buy accessories or mess with settings to fix this.
Why is an accessory unacceptable but a new device is fine?
Because its a fixture.
Glue down a mag safe phone charger stand.
I don’t want a phone charger stand to be a fixture.
Okay, but this is functionally equivalent to, and quite possibly literally the same hardware as, a phone glued to a phone charger.
Why would anyone do that in the first place is the real question
So I can view the recipe in trying to cook?
How did you do it before today?
Just to be clear, I’m not usually using my laptop for this (though I have done before!), but it seemed like a pretty obvious usecase to me.
Rather than turn your old devices into more e-waste, this is also a good reuse case for them, if you haven’t already.
You can... print it? Or write it down on a piece of paper, or better a book, with a pen, like everyone did till phones and computers were invented?
And what's wrong with moving a laptop around? They're designed to do that. The keyboard and trackpad give you great tactile control of what you're doing.
They’re not very well designed to be used with dirty and wet hands, and cooking frequently involves both.
They're usually big enough to view the whole recipe, unless you got it from some trash website on the first page of Google
Can't you use Siri to have a hands-free mode on an Apple laptop?
And yet from what I can see on the product page this thing doesn't have video apps on it, and doesn't work as an Airplay video target, so you still end up with a laptop/iPad on the kitchen counter.
Is this really a good solution for cooking though? The grid of holes for the speakers in the main column are going to get clogged with food spatters in no time, and they wouldn't be easy to clean. An iPad I can understand, since you can just wipe it off.
Their video ad wasn't convincing either. It was about a family chatting in the kitchen and using the device in the middle of it.
It seemed incredibly fake to me, and I couldn't identify a single interesting use case.
I thought the "ping my keys" was cool until I took out my phone and asked Siri to "ping my keys" and it worked (I do have the iOS beta with the newer Siri fwiw if you try and it doesn't work).
I wish the AirTag made a noise that was locatable instead of seeming to come from everywhere at once
Because they want to get every single friction out of your life.
Apple (and all of big tech) doesn't want a moment of your life to exist where you're not mindlessly staring into an screen.
"Friction" and "life" are weird ways of spelling "dollar" and "pocket."
Phase 1 : Get every friction out of customer's life Phase 2 : ? Phase 3 : Profit
A braindead customer is a better customer.
It's not designed as a product you need. Neither is iPad or Apple Watch.
This would actually be helpful in the kitchen for following recipes, but the screen is too small.
One personal use case is I have my home set up with smart lights. My family can control the lights from our phones, but friends and extended family cannot. Having a dedicated device like this gives others the ability to control home automations too.
You may not need it but the fruit factory does need it, if only to sell more fruit machines.
unless you are not into home automation you cannot understand how useful this is. Years ago I bought a slightly broken Ipad Pro just to hang it on the wall and control my lights. But I agree the screen size is not right. I cant do shit besides listening to music
According to ATP Podcast occasional rants, Apple home devices aren't really the quality at premium price.
> Ask Siri AI to recommend a new coffee shop
that’s why, obviously!</s>
Because they need new customers.
How does the wallmount work? It's powered by a USB C port on the back, is there even a wiring standard for in-wall 20W USB? It would need something like this to function on an existing PoE network. https://store.ui.com/us/en/products/uacc-adapter-poe-usbc but it only goes up to 10W. Can it even use the wired networking half of such a setup?
> Private for all
Literally the first thing that I thought opening this was: “oh great even more spyware in my home” haha. Sure, let’s mount every centimetre with cameras and smart TVs. Even if we buy the premise that there’s no bad intentions, negligence, incompetence and malignant actors can use every iot device as another vector to bug you…
that's all i see as well: self surveillance. when I read other comments like "the family in this ad is exactly like mine" or "oh if it had app store access then itd be great" it makes me think of that scott alexander essay "i can tolerate anything except the outgroup" where he makes the analogy of living side by side with people who exist in entirely separate and impenetrable social bubbles, like light and dark matter.
That's exactly why it needs to be Apple. You can lock this thing down to your LAN and firewall everything off and it will still function. Try that with any google device.
It's shocking to me it doesn't support apps from the AppStore nor any kind of (video) media streaming.
Otherwise looks like an ideal kitchen TV/Movie playback device.
I was so ready to buy one of these things on day one to replace the iPad that awkwardly sits on the side in my kitchen and they completely missed that relatively simple target. All I really want is a device that will accept AirPlay video in my kitchen with a decent speaker or two.
Because that would require a lot of RAM for the multi-user switch to work flawlessly. They cheap out and force the processing onto your iPhone. It's a glory square CarPlay screen ..
Seems like a great way to sell you the homeview two times.
I think it does/will? There's an image of it showing the Pluribus image an S1E1 listing. Unless that is acting as a remote for an Apple TV?
That is an image of listening to the Pluribus podcast about Pluribus. It shows that it supports the Podcast app.
But the general impression from a lot of this is HomeView seems to be trying to position itself as something like WatchOS where it hands off stuff to/from a user's iPhones/iPads. So it should likely support apps, but they may be more like Watch apps/faces/complications and CarPlay apps.
I wonder if this works as a screen mirroring device, so you could mirror your iPad to this device. Wouldn't work very well, but that might be a way to watch media
I would expect not, because why would it?
Yeah, I expect not also, but let's say you wanted to watch a video while doing a workout or doing the dishes and you wanted to make it follow you around? (I can't find anywhere whether or not it has a motor to rotate, but that is what was rumored so I am going off of that info)
Finally a device to watch movies in the comfort of my kitchen...
I wouldn't watch a movie in my kitchen but I regularly watch YouTube or a TV show on an iPad while cooking or cleaning.
Looks like a terrible TV/Movie playback device. But potentially a nice device to quickly glance at information, or show information based on what you ask
It could've been wide screen I agree.
Again, dumbfounded they completely passed on this use-case ...
I’ve had one Echo device or multiple around the house since they launched. several years ago I whittled it down to one Echo Show in the kitchen. I like the screen just being there on the counter with timers and easily visible. I can finally retire this ad machine and be Alexa free.
I stopped using the smart home features of echo since it was too cumbersome to go in and readjust all devices for use by one thing or troubleshooting when there was problems. HomeKit is visible across 20 devices used by a family of 5 and made sense to expose all my devices through it.
I just vibe coded the UI and backend services for a 10 inch, soon to be wall mounted, raspberry pi panel integrated with HomeSeer and UniFi. It switches to the door camera automatically when motion is detected. I added a status screen with important items such as state of door locks, washer, dryer, dishwasher and litter boxes. Very bespoke to my house and family. I will have to see what the ongoing cost of maintenance is of my panel vs HomeView device.
This product seems great to me and my needs. Yes, I can do the same with an e-ink display, linux, claude subscription, and time. But I won't. I would much rather buy a product with minimal setup out of the box. I hope this can become my houses' stationary "land line phone".
Documentation lists integrations with "select partners" -- and that's why this isn't a serious play for the home. You need to work with everything, like HomeAssistant, Control4, etc. to be a serious contender. They have had years to do this, could have got it all lined up with HomeKit + existing iOS devices. People aren't going to rip out their security system just to integrate with your device. But that would require having a non-adversarial relationship with your developer ecosystem. It's frustrating because home integration software is a wasteland. Those that have succeeded in it have understood it's an ecosystem game.
Homekit (and the Home iOS app) work just fine with HomeAssistant and most consumer-grade smart home devices (with a focus on Matter).
This device (being a Matter hub) doesn't change any of that.
The fact that they're partnering with select companies on producing sanctioned devices also doesn't change any of that.
I kind of like the idea of this for a home phone replacement and a good way for our family to communicate as we get more comfortable with leaving the kids home alone. But it won’t be able to call 911 and I do not trust it.
Makes me even happier I just installed a red wall phone with an armored cable and signed up for ooma’s cheap plan. 911 access and we have no need for whitelisting. Always have outgoing and default to ringer off. Can turn it on (satisfying slider) if we are leaving the kids for a bit and they can have fun hanging up on any spam while we are out.
Where does it say it won't be able to call 911?
I am assuming but as far as I am aware that would be some separate app/service. You need a number that is locally registered so it routes to the correct dispatcher.
I think any HomePod can call 911, so I assume this one will be able to as well, but yeah, it requires an iPhone within connection range. So not for kids left alone unless they have a phone.
Can't iPads call 911 somehow? They don't have a cell modem. I've never really thought about it though...
Even iPads with a cellular modem only have data enabled. Calling anyone, including 911, from an iPad requires some setup of Wi-Fi Calling ahead of time with a paired iPhone on the same Apple account: https://support.apple.com/en-us/108066
It doesn't have a cell modem. Probably no RJ-11 port either. Can you call 911 with an app?
Can't iPads call 911 somehow? They don't have a cell modem. I've never really thought about it though...
I can call 911 from my iPad that has neither of those. It runs through my phone via (I assume) some form of Bonjour.
Imagine having to debug your WiFi or Bluetooth while trying to place an emergency call.
Wonder what the real use cases for this are. How often does this get used once the novelty wears off? If they have to resort to “find me a restaurant “ as part of the launch demo, I don’t have a lot of hope for it.
I know Apple will get the security right, no question. So I would use it but not sure it’s worth it. I don’t see a compelling use case personally
Four things for me are enough:
- Photo frame - Calendar view - Home control - Facetime
It's a bonus that the kids can talk to it for LLM answers too.
The screen is fixed though. You have to huddle around the device where as the phone can be passed around. Homeschool can be done through Apple TV or iPhone.
The thing on the stand is goofy, partly because it's like a large Apple Watch. Especially goofy when it's pictured with a hand, and it isn't actually all that big. But their wall mounted design looks interesting, kind of for the same reason? Aesthetically it immediately makes me think of a wall clock, which tells me exactly where it belongs. I kind of feel like they should lead with that one. (Although maybe they should be honest that it obviously needs a power cable).
The display is small for what it is.
The price is on par with the Amazon Echo Show devices[0]. Why anyone would shell out $300 buck for an Alexa with a screen is beyond me. With the appleHome, at least you can dump your phone and check in on things (not that I would do that either).
In conclusion, it doesn't seem like there's a huge apple premium on this device. Maybe the move is to cut into competing devices with the apple umbrella.
P.S. It would be dope if the display would follow you around in certain situations. Say you're cooking and moving left and right on the counter. With a fixed display, i would keep walking over to look at it, rather than an angle. Moving around the kitchen and looking up to see the thing you need would be dope. (not that I would use that either). But it would be the kind of polish that people dump cash on.
Apple is pretty late to the smart display market. We have had these devices around for almost a decade now.
- Echo Show: 2017
- Nest Hub: 2018
- HomeView: 2026
I think this is pretty classic Apple – they take their time jumping into a new product segment and only do it once they feel their product would work and be received well. The iPhone Duo being released this year after ~10 years of foldable Android phones is a similar story
That strategy worked great for the Vision Pro
it worked great for iPhone.
The only viable use-case I see for it is having one in every room of the house playing the Godfather part 1, 24/7 in a loop.
Most rational. Fight Club might be a better choice if you have children. Give them someone to look up to.
Hmm. I'm currently looking to update my Alexa echo dot combined with a wall-mounted iPad connected to my Home Assistant instance. I don't really know if this thing is what I should get instead of waiting for a Home Pod update and using that for voice with my existing iPad display. Maybe it could be useful as a condensed UI for some important Home Assistant entities I link into HomeKit? Can it be powered through PoE which I already have set up for the iPad? (edit: yes, looks like a PoE adapter is coming for $130). But if I get the non-wall mounted version I can replace my bluetooth speaker for music. I just hope it supports more than just core Apple apps because I don't really use those. For $299 I might just pick it up for fun and see how it works for me (edit: I pre-ordered the regular non-wall mounted one)
Anything powered by Siri is pretty much a failed product to me right now. I’ve been using the new Siri for a while, and it’s okay, but it still fails on most of my requests.
Maybe it’s my accent? But ChatGPT and Claude have no trouble understanding what I’m saying, so I’m not sure what the issue is.
I saw some discussion about potentially being able to use ChatGPT or Claude as Siri’s backend instead of Apple Intelligence. That would be much more interesting to me.
Really like this, will get one
One annoyance that I anticipate though: can we have a "separate identity" for these 'home devices' ?
[note: this is not a concern if you live alone]
I.e. when used in a family environment, you have to pick one person's identity as the 'main' identity ... but we'd rather have a 'home' person with whom we share stuff, whom we add on calendars etc, and then view THAT info on the home devices.
This sidesteps the whole "WHOSE calendar/reminders are showing" issue.
This is a problem on the homepod, and will only be exacerbated on the HomeView.
Or ... how do other folks solve this?
Yea I struggle playing Spotify across home devices. My kids will start music in their rooms on smart speakers and it uses my account, so when I am listening elsewhere it stops (or plays their music). I even have a family spotify account but no one does a great job managing the handoff. As a single person, loved spotify account sharing across devices. Now not so much
They just ran out of ideas, or just looking for more ways to squeeze some money. What's wrong with an iPad??
Not made for this, doesn't have good speakers, doesn't have all the surround sound features that the airplay products have. Doesn't have multi user support. These all could be solved by improving the iPad (increasing price drastically), but why do that when you can make a specialized product that is cheaper than an iPad for those who want it, instead of charging everyone for some stuff they won't use?
Maybe the right way to think about this is more "Alexa + a screen" than "iPad that doesn't move or have a bunch of apps".
Pricing is kind of in between those right?
An iPad isn’t multi-user in that way, and your home automations would break when someone takes it out of the house.
I just bought an iPad Pro in Canada
It was $2800 with tax and a keyboard!
Nothing wrong with iPads They are just expensive
This is $350 in Canada. Literally free compared to everything else Apple sells!
I'm just saying for these type of niche, like home tablet, you can buy a cheap iPad, you don't need any M1 iPad here.
It's cheaper.
There are iPads with the same price and you get more.
I have no need at all for a device like this, but I love the iMac G4 vibes. That was probably my favorite Mac of all time--the screen, which was mounted on an arm of the future that was anchored by the round base that housed DVD drive, moved so smoothly that you could adjust the display with your pinky.
For a moment I thought I clicked on a parody web site.
I wonder if someone can just vibecode an app for iPad mini to do the same things as HomeView and just mount it on the wall or have a 3D printed stand for it.
Also the most unrealistic part about the intro video by apple for this was that not a single person in the kitchen was on their phone and was waiting their turn to use this thing. Do iPhones doesn't exists on the universe where they filmed that ad?
too true...and doesn't that miss out on one of apple's power plays? Their hardware ecosystem (their software ecosystem was touched on a little).
I don’t think that works.
So these are cool, especially for families and grandparents, but I think it may be a much better experience for fully Apple families.
Like can you do video calling with Google Meet with one of these? Probably not.
It pulls in CarPlay apps, but I’m sure not Android Auto.
That being said, I think this is a smart play and helps Apple ensure the “Apple Experience.”
My take is they should sell these at a loss for a while as it makes their ecosystem more sticky and also viral.
In order to use one properly you basically have to have an iPhone, and so people who buy these will never move to Android, and everyone in their household benefits from the integrations.
A lot of people in the "just use an iPad" camp seem to not understand that this has enough speaker to actually fill a room with other noises going on. I'm not trying to listen to music blasted from an iPad while I'm cooking.
Something like this was coming. Apple has the best distribution to put devices in someone's home, which allows them to capture the "SmartHome 2.0" wave from AI. Especially when people's calendars, communications, and contacts are already integrated
TBH the biggest tell was when they started doing fingerprinting for "Hey Siri", so they can make mutli-user devices that can tell apple accounts apart.
Even in their cherry-picked examples on their site, Apple's Liquid Glass design language renders some of the text illegible.
It doesn't help that this only gets up to 500 nits...
> comfortable viewing in any light. Brightness ranges from 500 nits for sunny rooms to our lowest-ever 0.3 nits for the bedside
If it auto-rotated to face the person speaking, that would make it much more useful. Having to manually move the thing around (especially in the kitchen, where your hands are likely to be dirty) doesn't seem great.
That was actually a rumor at one point, that it would swivel with a motor to face you.
I dunno. That's what an Ipad is for? Also, this push into home automation. I don't want some 4T lb gorilla in that space. That should remain as open as possible and Apple just isn't known for open.
Apple is literally cooking for non tech savvy seniors it seems. More or less a locked down foolproof iPad on a stand.
This is my actual use case. My in-laws are the direct customer for this product and will absolutely love it.
This thing needs some legs or wheels so that it can follow you around a house, becoming a telepresence bot basically.
So is this 1984 (surveillance) or Brave New World (distraction)?
This is a massively optional device that sits on your counter or wall.
1984 would be if you had to carry a Internet connected camera around with you all the time. Brave new world would be if you had to carry around an entertainment device just to do your banking.
Ridiculous concepts..
1984 is modern televisions that all require you to sign a EULA and ToS and Privacy Policy before watching an HDMI input because they quite literally don't think you own the TV.
LG believes that "We own the glass", and sell that glass real estate to anyone and everyone they can, and are listening to you pretty much all the time to do so, and this is above and beyond the existing status quo of them tracking every single thing you watch, even on that HDMI input.
In the US, they can then go on to sell any of that info to the police and government. The Supreme Court says you gave up your privacy rights from the government when you agreed to the ToS from LG.
We literally have telescreens. They sell very well.
I love the callout to the classic lampshade Mac. I would love them to bring that back one day. I use one as a music machine -- driving the classic clear acrylic Harmon Kardon column speakers, essentially using a machine I could never had had back in 2004.
Most interesting part to me here is that the announcement notes that the A18 has "Secure Enclaves". Is this the first "plural" use of Secure Enclave? Is it needed for multi-user?
The Secure Enclave processor (SEP) is a separate processor that holds cryptographic material unique to the chip. That material is isolated from whatever compromise might happen on the main application processor; and there is no particular reason why you need more than one of them, even for multi-user. macOS has multiple users and uses the Secure Enclave just fine. For data encryption you'd have the SEP derive a different key for each user.
Secure Exclaves are special isolated processes that run on the same application processor as the regular OS. They're a very new OS feature and AFAIK Apple has barely talked about them until now.
Exclaves are isolated because Apple made a proprietary CPU extension called Guarded Exception Levels. It lets you separate an ARM exception level out into two privilege levels: guarded and unguarded. The guarded level can have different page permissions from the unguarded level, and switching between the two modes is extremely fast. Apple uses this to lock down iOS: its kernel, XNU, has it's entire virtual memory system hollowed out and replaced with a thing called the Secure Page Table Monitor (SPTM). XNU lives in EL2 (ARM hypervisor) but SPTM lives in GL2 (guarded hypervisor). In this configuration, SPTM is the only thing that can allocate memory, and it controls all memory allocations in the system. This is specifically why jailbreaks have become far harder to make[0]: you basically need to hack SPTM to get anything.
XNU, strangely enough, lives in both EL2 and EL1 (ARM kernel); but Apple also uses GL1 (guarded kernel) for a second, funnier OS called the Secure Kernel (SK). SK has its own exclusive resources and userland. Processes that run under SK cannot be tampered with or monitored by XNU because SPTM isolates them and their kernel from XNU. This is used for isolating any particularly security sensitive thing.
For example, code signing enforcement happens in an Exclave[1]. XNU can't run unsigned processes because it needs SPTM to bless the pages. But SPTM is supposed to be a very small attack surface; there is a long history of using memory safety bugs in the verification code to gain higher levels of privilege, so putting that code in GL2 would be bad. Instead, it gets put in an Exclave, where:
- A compromised XNU cannot tamper with the verifier, because SPTM won't give it write access to the pages.
- A compromised verifier doesn't compromise the whole system, because it's not part of SPTM/GL2.
- A compromised verifier can't interfere with other exclaves, because they're isolated by SK.
The only thing a compromised verifier can do is fail to reject an unsigned program, which would let you run specific unsigned code in EL0. You would not suddenly get kernel mode access from a verifier failure.
Anyway, what makes this relevant for HomeView is that all the microphone data processing can be isolated in an Exclave from the rest of the OS. So if the CIA wants to force your HomeView to listen to you, it needs to either compromise SPTM (very hard), or find a (non-memory-related) logic error in the listener exclave.
[0] This is also morally the same scheme as the Xbox 360 hypervisor that went decades without a softmod
[1] Morally speaking, it's an Exclave; it lives in GL0. But technically the code signing enforcement is in a different SPTM domain from the Secure Kernel, called the "Trusted Execution Monitor" (TXM). I would not be surprised if Apple migrates it over to an Exclave in the future.
So it’s an iPhone but it’s stuck to your kitchen table? Where everyone at the table has an iPhone?
I suspect that this hardware is highly subsidized. Apple needs to quickly push AI (Apple Intelligence) and leapfrog SI (/s). It's unlike Apple to release a product like this so cheap. They're planning to make money through future AI services.
I can't put my finger on why exactly, but HomeView, iphone duo, and vision pro all seem like areas where apple could've innovated further, but didn't, and end up looking the same as existing hardware with apple software being the differentiator. Maybe other companies just started making hardware the way apple does, who knows. but these products feel very bland.
Well, I have to say I expected this to cost more.
I would want to hear what the sound is like but it seems like it could be a good replacement for my OG HomePods while adding some new features, even if the screen is minimally useful.
I am a bit sad that it seems like it isnt using anything the video apple put out about https://machinelearning.apple.com/research/elegnt-expressive...
I would love to see them open up an app store for this, or even if it is apps tied to your phone like the Apple Watch.
I wonder how well the multi-user stuff works? Are we going to have to authenticate to this thing many times a day?
Is this going to work like the Apple TV device? On that you have to pick a user when it starts but then when you open an app like Hulu, you have to pick a user there as well. Why doesn't the Apple TV tell Hulu what profile to use?
Worse, if you open Spotify it just starts with the last user that authenticated so I never know who's account I'm vandalizing as I listen to stuff and star songs as favorites.
Unless they've figured out the multi-user stuff, maybe it would be better to just create a famliy devices Apple ID and use that for shared devices?
Wait until you see the price of the accessories...
The entry ticket is cheap, then you'll probably pay to extend your system.
HomeKit isnt new though, the accessories are the same accessories that have existed for years. Sure Apple has announced new ones today, but its just more options. Home Automation has always been expensive regardless of the ecosystem your in.
Square screen is a no from me. I'm overall tired of the Google ecosystem, and I want to replace our Nest Hubs with something else. I was hoping Apple would come out with something large enough for wife and the kids to use when we're not in the tv room. :(
I just wish they'd fix what they already have. the nest hubs are a completely fine format. but they're underpowered (the UI lags badly), and they completely destroyed the voice assistant which had LLM-like answering capabilities in 2018. Now it just says "I'm not sure, but here's some results".
if they just rebuilt the same device newer, better, with all of the old capabilities, I'd probably buy one.
When is Apple going to make an airgapped offline computer? They can call it iGap.
That's..... not a bad idea! Too bad I've exited the Apple ecosystem but if I hadn't I'd probably find plenty of uses for this.
“Meet the new heart of your home”. Move over, hearts of the actual people in your home, and the love between them: we’ve got a new gadget.
I think this is supposed to behave like HAL from 2001 or otherwise like 1960's sci-fi style AI where a house has a computer that people have conversations with.
Otherwise, I'm having trouble understanding why I would use something like this. Is it because it's too hard to pull my phone out of my pocket, so I just need to speak to an ever-present computer?
I got an iPad mini a few years ago and tried to use it like this. There’s almost no actual utility to it that “Siri set a timer for 12 minutes” or “Siri what’s the weather like” doesn’t already do on my phone.
BTW - I was expecting a "Welcome Home" keynote/event where this would be presented. Is it just to me it is a surprise they updated the website ahead of the event?
It was widely speculated that this wouldn't be a whole event or Livestream. It's similar to how the 16e was released about 1 1/2 years ago
Imagine in your mind, that iPad was not created yet. Only HomeView exists and is in people's homes. Apple introduces the iPad as a great new device and it include the app store! People's minds would be blow away how they could fit all that functionality into such a small device. It would sell like hotcakes.
Now reverse the scenario.
Not clear if it can run iOS apps at all?
Nope, just Apple apps, but they support streaming audio from compatible iPhone apps (probably anything that can integrate to normal system audio, so your podcast app). I imagine they might open this to 3rd party _widgets_ in the future.
Hm, is it "private" for British citizens? I wonder.
Has anyone successfully jailbroken Amazon Echo and Google Home devices to make them Claude/ChatGPT assistants without any telemetry/dependency on Amazon/Google respectively.
Yes, but only older models. I looked into getting a Show 5 to use with Home Assistant but I don't love building on/relying on deprecated hardware no longer in production with no hope of jailbreaks for the newer versions (different tech stack IIRC).
I kind of assumed it would rotate automatically based on where the person is speaking from? isn't that a missed trick? or too hard to get right?
It was heavily rumoured. Maybe they disabled it after the negative reactions to the Apple Watch always listening feature. Can't have too many issues at once.
I'd love to have that for video calls. No more trying to find a salt shaker to prop my iPhone / iPad on.
That would creep me out if it followed me as I walked around the room.
When I read it was multi-user, I got excited, but then realized that it assumes each user already has an iPhone and/or iPad.
It's a shame that iPhoneOS, iPadOS and Omarchy are designed to be single-user devices.
Android phones (at least Pixels) support multiple users, each with their own apps and data.
there is not a single person in the part of the world that matters and probably even in the parts that dont where multiple users are using the same phone for personal use
what a stupid thing to winge about
Looks nice. I wonder why Apple is so hung up on clear liquid glass - https://www.apple.com/v/apple-homeview/a/images/overview/hig...
It’s a subconscious skeuomorphic sensory thing. The UI matches the feel of the physical thing with which users are interacting.
I am also guessing this is why early OS X was plasticky like the hardware, and mid-2000s was brushed metal.
Picture frames and dynamic faces? That's way more fluff than I'd expect from Apple.
(Those were the first two features mentioned)
If they gave this a battery, removed the base, and allowed apps boy that would be a killer product
Agreed. The video they showed tried to downplay it but I would imagine very few people have a hole in the middle of their kitchen island/counter to feed power through (even weirder for the wall-mount option). A rechargeable base or base-station would make more sense to me.
Currently I have an older iPad on a stand I can move anywhere in my kitchen I want and use Paprika on it for recipes.
No Paprika. No Overcast. No Spotify. No Plex. No Home Assistant. etc...
This seems like a really interesting view of the future of HCI. Imagine this device but with an LLM that dynamically generates interfaces from the voice/video input it gets. I think the future will be a bit like the movie Her but with devices like this as the common-area screen people look at.
I love Apple but I don't love this new device.
I recently got a 10in fire tablet for $73 and a metal stand for $7, and put it on the kitchen counter. Great household device, now running my own agent on it - fun for the whole family.
Today I asked Siri a basic question hands free whilst driving and it said “I found these on the web”.
I’ve been with Apple since the first iPhone but I think I’m done. They have dropped the ball on AI. It’s late 2026 and my Opus 5.5 does all my coding and Siri still can’t find info and read back some basic info. Pathetic it’s like they’re not even trying any more.
Cius but by Apple! https://en.wikipedia.org/wiki/Cisco_Cius
I find it weird it's not placed in a home on any image. Does it not fit into any aesthetic or they don't actually know where to place it?
I was waiting for Apple to release something privacy-focused and instead they have decided not to release in Europe because 'it lacks AI'. You know what, all yours, I guess I will just buy an old Alexa and hack it.
I'm curious how they settled on the square shape, instead of a traditional photo frame shape. I know they're differentiating. But If I were to replace my Aura frames (we have several), I'd want a different aspect ratio.
Maybe i just need a $300 iPad Mini....
It is an interesting format. When I first saw it I wasn’t too sure but after seeing it a bit more I actually don’t mind it and perhaps prefer it to a rectangular shape.
This device feels so late to the game that I’m not sure why Apple is bothering. Amazon entered this market segment 9 and a half years ago.
Amazon chased away users like me because their needs and my needs weren't aligned. All I wanted was a little device that could tell me the weather, play music, set timers, and a few other basic things. They wanted an Amazon store cash register in my kitchen that I would use to buy things.
The "by the way..." nags irritated us so much we got rid of our two Echos and replaced them with a Sonos speaker and a Homepod Mini.
And Amazon have effectively left it because they couldn't work out a way to turn all those purchases into a stream of shopping purchases on Amazon.com. And in the intervening years they've enshittified those devices by becoming increasingly intrusive with adds and "did you know..." interjections to try and squeeze whatever engagement they can.
Apple doesn't typically have the same incentives. It could turn out to be the perfect timing to fill the vacuum Amazon is leaving.
That's because it's a couple years late due to Siri. Rumor says they've had this ready to go, but weren't going to ship it until they had a Siri that was half functional.
Did they update the hardware in these 2 years?
One would assume, they haven't announced (that I can see) which A-chip they put in here but rumors said it would be the A18 (2024 chip). Which seems like it would have to be updated since if this was ready 1-2 years ago they would have designed it with an even older chip (their HomePods have used multiple generation old chips, which, to be fair, is reasonable).
“Half functional” is a great way to describe the new Siri.
Okay... they "entered" it but is it a solved market segment and no one wants something better? What's your point?
I am unsure what Apple's core differentiator is intended to be for this product. "I wanted an Alexa but it wasn't personal enough" perhaps? It just feels like the fad for replacing the family computer with a kitchen appliance came and went.
I find it so weird the wall mounted version is a different product, it seems like a lost opportunity to do more interesting things with a speaker base.
The problem is if they made it battery powered with a speaker dock, people would criticise them for just making a nerfed ipad with no app store, which is what it is.
It would be great if this could also be a thermostat. For $300 you could get rid of Nest (etc) while adding all of these other use cases.
That seems like a big missed opportunity for the wall-mounted version. Currently you need to get a separate one from LG or Schneider: https://www.apple.com/shop/home/accessories/apple-home-colle...
Bummer that this can't double as a security camera itself. Would have been neat to hang one on the wall near each exterior door as a control panel + camera.
Did you see the ad they released for this?
It’s a toxic family, where the dad is a useless weak loser (whose wife won’t touch him, much less show any physical affection when heading off to work, so they’re platonic roommates at best), the son is a toxic male idiot who imposes his will on others, and the mom has OCD.
It’s the most pro childfree ad that’s ever been “aired” at this level of distribution.
Whatever Apple was… it no longer is that. Their tech may be fine, we’ll see, but their values, err what was left of them, are not merely gone but inverted
The son seems normal if a bit TV-ish. Every ad and tv show now must make the dad a weak, effete, loser, that's par for the course.
> You can have up to six members of the household enrolled on Apple HomeView through the Home app. They each must have an Apple Account and an iPhone or iPad running the latest software.
I assume my kids will be able to use it without an iPhone?
Only your iKids, which are based on frontier models and can fully replace your actual kids for conversation and emotional connection without ever leaving a mess behind them you have to ask them 17 times to clean up.
I built a generative UI app for Apple TV over the weekend. It lets any agent send notifications, questions and media to any of my Apple TVs. Putting it on this device would be perfect, hopefully they let developers start doing third part apps soon.
HomeView does two things:
- a Home Hub to connect and drive the accessories and Airplay devices in your house
- a UI to support the user experience
I believe that e.g. an AppleTV is already a Home Hub, and the Home app on your iPhone / iPad gives you control over it.
So the value is in the integration and the multi-user support.
Watch Apple TV+ on your Apple TV 4K device, connected to your HomePods and controllable via HomeView.
I wonder how good it sounds. I could see my kid using this for Spotify, I current have to keep reminding her to AirPlay her iPad to our old homepods so she isn't always listening to tiny, shrill audio.
Yes but can my younger children without Apple IDs (or personal devices) also access it / use it?
The video that purports to depict how this device would be used is not an advertisement as much as a warning of how mad things can get. Any curiosity I had about this product has been eradicated from my mind.
So weird. A brand new product category, and it gets dropped with the HomePod Mini/Apple TV, aka Apple’s most neglected products (besides the zombified Vision Pro). Apple has a history of being so proud of their new form factors, of wanting to show them with pomp and highlighting every little detail. Not so much here.
Also completely locked out for 3rd party developers, needs your iPhone to do anything while offering very little reason to do things on it rather than on your phone… (the teenage girl texting on it rather than her phone in the intro video is totally unbelievable)
Hmm, really hard to figure out what they’re thinking on this besides “throw it on the wall and see if it sticks”, aka the HomePod & Apple TV strategy, which is not reassuring. I bought a couple HomePods early on, excited by the potential given how reliable my AirPods were, and they’ve been one of my most hated tech purchases. Super buggy, completely lagging behind in terms of basic features, and of course no fallback to use them as “dumb” wired speakers.
This is only going to work with proper AI interfaces.
This is more a thing for hobbyists to build using their RPi's etc. and post as "Show HN".
Sad to see this space now taken over by Apple too.
Oh well, I now have something to buy for my mom for Christmas, I guess.
>This is more a thing for hobbyists to build using their RPi's etc. and post as "Show HN".
I feel called out here, I looked at this and thought "I've already built this". I've got a RPi with screen and speakers that displays a Home Assistant dashboard as a smart alarm clock and smart home controller.
No mention of the RAM size.
Thinking if the RAM is good, this is a great jailbreak target with an A18 chip for only $299.
It's almost certainly 8GB -- the A18 and all A series chips in recent history have the DRAM directly integrated into the package at TSMC
I didn't think of this. Should work though. Maybe get MacOS running. Who knows
Good luck. AFAIK, there are no reliable jailbreaks for the previous generation of AppleTV 4k devices. This is probably locked down at least as well as that.
It has that "version 1" aesthetic of anything Apple makes. Now that they have shown it to the world, we should all agree that Apple can skip to their version 4 design.
Why not just make an iPad dock to use the device you already have? The Pixel Tablet with its magnetic docking station was the perfect form factor for this. Home control tablet when docked, and simply lift it off the dock and take it around the house for whatever.
Weird that Amazon was said to have planned to cut back it's hardware development recently (Alexa devices), and here Apple is rolling out a new product in the same space.
Amazon’s goal with Alexa was to sell hardware with effectively no margin (or maybe even as a loss leader) and make it up on increased store purchases. It turned out, all anyone uses them for is to set timers and control lights. No one is doing their shopping via Alexa, so the whole thing was a failure.
Apple is almost certainly making money selling the hardware itself. It’s a completely different business model. They don’t need people to use it a certain way to be a success. They just need people to buy it.
Passing opinion, but I hope this isn't indicating a lean in direction to 90's era Apple now that Tim retired. Too many overpriced skews and non-core products that diluted the brand and led to their market shrinking.
Although I really like past Apple products, the appearance of this one strikes me as a bit odd.
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iMac G4, the wildly ahead of its time, impossible to fix 2-level motherboard Mac.
Note the positioning for this is different: imperfect family, non-pristine home, dirty clothes.
I like the idea of this but what can we actually use it for? Doesn't look like it will support Spotify or YouTube? Does it worth with Hive (British Gas smart heating) ?
Quick show of hands: who would use this to help with cooking hands free or FaceTiming people while doing dishes?
Here's their biggest competitor: 3d print a stand, place iphone or ipad on it - greater functionality plus it's mobile! You're welcome.
Or a $5 phone stand from IKEA:
https://www.ikea.com/us/en/p/bergenes-holder-for-mobile-phon...
So, it's not launching in the EU, again because of DMA rules and Apple not giving access to the same tools to 3rd-party AI companies.
I get this, but I find the difference in application of the DMA pretty weird. In august, the EU came to an agreement with Apple on their developer policy in a way that still really feels like it goes against the spirit of the law, and still puts an insane tax on thousands of European developers.
Yet they seem to play hardball on enforcing a rule that currently just negatively impacts a handful of AI companies but leaves consumers waiting for features. The prioritization feels weird.
I've been quite happy with used Amazon Echo Shows running Lineage.
They offer more or less this, but do so at a fraction of the price and a lot more "hacker-native".
I'd totally buy this if it supports other AI providers and apps! I trust Apple for the hardware quality
The locked down nature of this makes it perfect for my dad. If there’s a way to connect it to WhatsApp that would be brilliant.
Idk, I would avoid vendor lock in for my family. Apple’s closed ecosystem just won’t work. Its AI integrations are disappointing at the very least.
My money is with Fambot.
Not happy to learn that the cameras are running LG software. I am not looking forward to whatever "LG Shield" is. "real-time protection from hacking and intrusions" -- needing this is a sign of something very wrong!!
Wall Mount PoE $129.95
As someone who's been in the home automation scene for decades, the only thing that excites me from this release is first party recipe scraping in Safari.
OK but I want it with a (rechargeable) battery so I can easily move it around to different kitchen counters, etc.
Did they really use a lock icon to describe the product?
Yes, they did:
https://www.apple.com/v/apple-homeview/a/images/overview/hig...
Have they solved the problem where a cheating husband's texts with his mistress on his iPhone used to show up on his wife's iPad?
Thats a feature, not a bug :)
HomeView will make it more feature-ful. I hope.
That needs to be solved?
I wonder if this works as a screen mirroring device, so you could mirror your iPad to this device. Wouldn't work very well, but that might be a way to watch media
Is your iPad being held hostage in another building or something?
Let's say you wanted to watch a video while doing a workout or doing the dishes and you wanted to make it follow you around (I can't find anywhere whether or not it has a motor to rotate, but that is what was rumored so I am going off of that info)
I don't know man...
How much DRAM is in it, and can it be repurposed? :)
Siri though, why not allow Claude, openai or Grok as the assistant.
Because this would be revealing that king is naked. Just like some of comments note how siri responds to simple requests like "heres what i found on web". This is infuriating especially when you're in opposite corner of the room or are driving. you are the VOICE assistant.
This would be an awesome product if Siri AI wasn't terrible. At least this will force Google to reinvest in the Nest Hub; Gemini is a far nicer model.
apple's usb-c port placement strikes again. the port for the wall-mounted one is apparently in the middle of the back, so you'll have to take it off the wall or risk damaging your usb-c cables by trying to keep them between the device and the wall. if it was just on the bottom (like an iphone or ipad) you could leave it hanging there while plugged in to a nearby outlet
Looks like it's explicitly designed to work with special mounts, so the idea was never that you'd use your own cable and mount it yourself, but rather buy one of these USB-C/hardwired/PoE ones and plug the device into it. From the pictures, I'm guessing these mounts are magnetic. https://www.apple.com/shop/browse/overlay/apple_homeview/con...
tbh I see this as good way to hide the cable behind the wall. If I have already AC power available , I can mount it directly above it without any hanging cable
I'm slipping further and further away from what "normal" people consider acceptable.
Wish this came with MagSafe so my toddler doesn’t rip this off our island.
Man, that speaker dock is hideous. If it rotated to follow you though... Your own little telescreen
Oh no, John Apple has committed the classic IoT blunder of building the Facebook Portal.
The thing I find puzzling is that we still don't have cameras on TVs. They tried built-in cameras for a brief time in early 2010 with Skype, but they disappeared soon after again. Facebook Portal TV tried again with an add on, and Sony had an add on too. But it never gained any traction.
You'd think there would be an audience for using the TV as a big video phone, but that never happened. One could blame it on consumer trust, but that has never stopped them from adopting all other kinds of questionable things.
Maybe I watched too much sci-fi, but using a big screen to make video calls seems like such a natural extension for a TV.
Communication is a personal experience. TV is a shared experience.
Makes no sense to see TV as a medium for communication.
It really seems exactly like it, although at least the portal had the built in camera cover.
I bought it.
Low enough price for me to be speculative. I go hunting for my iPad to frag it in the kitchen… often.
I see this as a very niche thing which will be discontinued by next year.
Maybe it has some value but seriously, home automation is solved already. Pretty interfaces are solved. This is just a more constrained and more expensive version of what already exists, that neat little rig we can hack up from the Drawer Of Shame which we all have. Maybe it's just an experiment but to me it looks like e-waste.
Better Siri AI is one month away (... and seemingly always will be)
Change that ugly base - wall mounts are nice but dangling cords are not.
I build websites, always inspiring to check Apple's releases.
can iphones or ipads already 'recognize up to 6 people' like this thing can??
THe video has the girl check her messages and her brother trying to read them, and the mother checking her calendar. Without logging in or switching users.
That's really cool.
what a weird product. I'm all in on the Apple ecosystem but this seems like an obvious miss. Presumably the low price point is because its internals are incredibly basic, i mean its just not got a lot to do really has it so doesnt need anything other than probably a bunch of old binned chips.
I fail to see why I should care.
But maybe that’s just me?
Its an iPad with a cord and larger microphone
The screen is a bit small. One has to hunch down and really want to use it.
> The privacy every home and everyone deserves.
Sure.
None of these use cases are better on a device with a fixed location.
Still don't get what can these devices do that a phone can't.
Does it need to do something a phone can't?
It's a related device in a different form factor. Some people will buy it, most will not. Just like Apple TV.
Smart Home devices feel somewhat antithetical to Apple's Philosophy. Aren't they all about a smoothly integrating, tightly controlled ecosystem? Offering something that connects a potentially large amount of third party devices, protocols and homecooked solutions feels odd for apple.
That idea has never really been as true about Apple has people love to claim.
The Home app launched in 2016 (HomeKit in 2014).
The Health app launched in 2014. Both apps meant to work with third party devices/apps and act as a hub of information.
The Skylight market is ripe for an Apple replacement. This looks like it falls way short.
It's very stylish. The design is beautiful, but does it meet any need?
I am not the public for this.
I have no reason to own this, neither my family.
I am also not into smart watches, rings, alexa dot and other stuff like that, I like a dump house for the most part.
I am a dev and this looks like another Smartphone I don't want to own.
I watched their demo video of a family getting ready, and it just makes me feel liek this device is an intrusion into my life. If you take a second to think about each of the use cases they demonstrate, you start to realise they pretty much add nothing to your life. Maybe it'll save you a few seconds in the morning by not having to get the door or find a paper recipe, but all of those things make the activity more enjoyable IMO. I'd wanna watch that kid at the door squirm in real life, not spy on him with a camera. Meh, maybe I'm old fashioned.
First impressions -- i do not quite like the physical product's shape and look.
i feel this could be a good fit for grandmas. not for audience here. i can imagine my mom would love it.
Facebook/meta had similar product few years ago.
I thought this would be their big announcement...
This sounds a lot like the Telescreen from 1984.
Well this was not what I was expecting, and that is not a good thing
How come wall-mounted version costs the same as domed version?
Thank you for pointing that out. We’ll bump the domed version by $100 to fix this mistake. /s
It’d be nice if the AppleTV had some of these features.
Yes this is easy to build using AI now.
Some chonky bezel. Not hard to imagine how gen 2 will look.
Nonstarter without YouTube and WhatsApp access
It's Apple - they know more than you or I about their products and what their customers will buy, and they know how to market them.
That said, I think the screen is a tad small. My guess is that they felt the need to differentiate the HomeView with a smallish square screen in an effort to avoid comparisons to an iPad on a stand and to invite comparisons to the Apple Watch.
Version 2 will undoubtedly have a new larger screen launched with great fanfare.
WHY
What would I do with this thing?
That pace shown in their video... no thanks.
Apple has really missed the mark lately. I would avoid mediocre AI and skip the vendor lockin. My money is with Fambot.
Seven inch screen.
Why even have a screen at that point?
Just speculating, but I suspect Apple are releasing this because Jony Ive and OpenAI are working on something similar.
so this doesn't function as a security camera too?
The main thing this makes me feel is "why doesn't the iPad recognise the user by FaceID and give my five year old the appropriate experience and block my apps if this can?"
Which is perhaps not the feeling Apple intended.
Isn’t is amazing how Apple’s answer to having five kids is consistently “pick the one to single out”, without having any process at all for making an exception?
They somehow missed the memo that Sophia’s choice wasn’t an operating manual.
I mean, I’m single indie developer and I have a process to give a lifetime membership to people’s significant others (as Apple has nothing between “a single person” vs “a whole family”, and no option to give eg. discounted bundles for couples), so it doesn’t seem like a rocket science.
(Here is how it works if anyone’s interested: https://weathergraph.app/#faq-forever-for-two )
Meh.
An incredibly locked down device from a manufacturer with terrible track record for this category of device. Their Homepod line has been completely neglected, even with the Mini 2 announcement today it's clear Apple's heart's not in it.
Couple that with the LG trash they are pushing (again, because Apple doesn't care) and it's clear Apple's HomeKit endeavors are still just as dead as they were yesterday. They ceded the home wifi space at the worst possible time and instead of trying to rectify any of that, they ignored that space for over a decade.
> Their Homepod line has been completely neglected
That's kind of what I want. I bought a Homepod Mini to replace an Echo and it has worked without me thinking about it for many years now.
The Echo was replaced because Amazon kept messing with it. The by-the-way prompts were so irritating. They were trying to solve a discoverability problem that I didn't have. If Amazon had neglected the device, it would probably still be in my kitchen.
I'm very surprised Apple hasn't done more here. Ever since they introduce the first AirPort Express in 2004, I have continued to be surprised they haven't done more here.
In 2004 they produced a device with wireless audio over WiFi, that worked really well. It felt like the future. Then Sonos took over the market, and the rest of the market became flooded with products that didn't really work that well. E.g., in a home people would have a set of audio products to their TV, then a bluetooth boombox somewhere else, then just a laptop with internal speakers somewhere else - and not in a connected system.
Similarly with Home (automation) products, Apple launched their Home offering that seemed interesting and with the promise of an ecosystem. However, again - the market became dominated with e.g., Home Assistant, together with a flood of products and mini-ecosystems that don't really work that well. E.g., Samsung Home etc. And just like the audio market, Apple deliberately let it go.
Apple is one of the few players that can combine world class hardware, great user experience, and now increasingly privacy focused AI. You may not like their hardware, or their software, or think that their AI is not privacy focused. But it's still one of the few companies that can credibly do this.
I'm unsure if what we see is another meh / one-shot product that will be on the shelves with their HomePods. Or if it may be a stronger push into an interesting market where there the technology is far ahead of the products and ecosystems out there. Future will tell.
Apple's partnership with LG shows they don't actually care. If they cared, they'd be making the accessories. All the various Apple-blessed 3rd-party hardware over the years has been resoundingly "meh". Also, of all companies when trying to make a case for security and privacy, LG is not who I would have launched this with. Of course, the LG spying/privacy scandal only came out recently and for all we know, the LG hardware has been waiting in the wings along with the HomeView for multiple years, waiting for Siri to be "good enough", so I understand Apple may have already been "locked in".
All that said, HomeKit was announced 12 years ago and it pales in comparison to every other smart home ecosystem. Samsung probably has the best "off-the-shelf" unless you want to invite 10's of dubious Chinese wifi devices into your house and control them with Alexa (yes, I know it has other radios). Thread/Matter were supposed to improve this but I've yet to see that happen.
My decision to got all-in on Home Assistant looks better and better as time goes on. I can even re-export my devices to HomeKit if I hate myself.
I've done every song and dance required to try to hook my smart house devices into the Apple Ecosystem and it's complete trash. Even with HA having a much higher learning curve, I'd pick it every day over the buggy mess that is HomeKit. Oh, a gnat sneezed? I guess you need to re-setup your HomeKit network from scratch. And I hope you like the worst UI imaginable to configure your devices when you add them.
- Signed, someone who has, stupidly, tried to integrate with HomeKit on no less than 6 different occasions only to be burned and give up vowing to never waste my time again.... only to try again every year or two. HomeKit is like Lucy with the football, and I keep thinking "this time maybe it will work".
Same experience for me and HomeKit and HA. And the "investment" into HA seems to be better and better over time with AI.
LLMs/AI has taken my HA usage to another level. It worked great and I loved it pre-LLM but armed with LLMs I can do some amazing automations and tweak them with my voice [0].
I recently tasked Claude with creating a vector floorplan of my house, then added icons for lights/fans/etc (Claude wrote a little tool where I could drag everything where it goes), and then set it up in HA so I can click on devices on the floorplan to toggle them. It's so cool.
Video of my HA dashboard: https://cs.joshstrange.com/8cFn6sbs
[0] TTS on my mac -> Claude Code, not via Alexa or other smart speaker
I am utterly baffled by the Home app. One of the worst pieces of shit I've ever used. I really have no clue how anyone in the upper echelon of management at Apple haven't torched it by now, it feels like an interns first app and it has never improved at all.
Could not agree more. It's the opposite of a power user app. It's like they built the features (rooms/etc) to support a lot of devices but only tested with like 5 devices. I have 74 light switches alone, it's hell trying to set those up in the Home app.
I'm honestly tempted to replace the HomePod Mini that lives in my kitchen with one of these. I wouldn't have to stick my phone to the magnetic knife holder to watch videos while I cook.
> stick my phone to the magnetic knife holder
Huh, good idea, thanks!
Clever marketing video with the whole "family" interacting around the device.
A video with how customers will use this in real life, alone in a room talking to a machine - would just look like somebody who needs to be taken to a mental asylum.
Looks like a huge Apple Watch to me.
This is the return of the 1980s kitchen TV.
I always wanted an immovable laptop that is closer to phone size. I'm just a worst of both worlds kids of guy.
Can I run HomeAssistant in Kiosk mode on this thing? The only use case I can think of.
Nope, Apple-apps only for now. If I could run HA I'd be much more interested.
Could Apple sell this as a cash register for businesses such as cafés, small hotels, and such?
The format is right, it is stuck to a power cord, it would integrate with iPhones that waiters use to take orders, it apparently has a USB-C connector perhaps for a receipt printer, it has Bluetooth and WiFi of course. It can control the music and security systems and lights in a business locale.
Most importantly it has easy separate login for different employees.
And the price is just right.
Is there any important detail I haven't thought about?
Who else is just happy to see modern homage to the iMac G4?
https://en.wikipedia.org/wiki/IMac_G4
But seriously, how cool would it be if V2 of this product had mesh wifi and/or could be used in bridge mode?
I already tried having more than one HomePod and ran into constant issues with the wrong one answer. How it is supposed to work having both this and the new acts-like-a-HomePod Apple TV?
So, a tablet?
where is my zigbee
Hey look it's the half-basketball iMac without the cool arm which a gadget like this should have
Dropped the ball on the usability there with no arm. Could have also marketed a table game function; placed at center of table, arm could allow screen to swivel 360 for everyone to use as needed
The iOS-ification of hardware while they keep part prices high to get people hooked on networked AI over a dumb terminal
Nice try NSA.
So it’s an iPad with no battery / smart home powered by what is still a terrible voice assistant.
Hard pass
They're getting desperate for more user data... and the funny thing is folks will likely line up to buy and install this TeleScreen 84 in their home like they did for the original Alexa... we're all doomed.
Guys apple didn't invent this form factor, Alexa had Echo Show 10 at least 5 years ago and alexa with a screen way before that
The product film is triggering.
For those worred about no apps, they 99.99% likely will have apps(I don't work there but I work enough in the ecosystem), but must be specifically designed to fit that form factor like Apple TV/Vision pro/Apple Watch, with their own shared and exclusive API. Tightly controlled UI/privacy/UX. I'd imagine there is a quick path from going from AppleWatch to this.
Is iffy if they will allow a run it like on iPad but you see iphone form factor on it. The UX likely suck bad if they go ahead and takes away from the form factor. Plus companies like FB may just leave it at that like how they did with instagram for ipad for a decade.
How are they pricing both versions the same while charging extra 80$ for the mount for the wall mounted version? I thought it was a pricing error and some needs their head checked either way
That could have been a phone/tablet dock.
osborne effect
“Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits. Expanded access to such features will be available for a fee in the future”
This will get the same attention from apple as the HomePods … zero
Looks so soulless. I really prefer Google's approach with the fabric textures.
Wonder if there will be a way to hack it in the future with Home Assistant or some Linux distro to get HA onto it.
Finally, something I can drop kick my Googles for the next time they say Sorry, I'm still learning.
I wonder what 'Apps Available from iPhone' means on their tech specs page. For example, the Apple TV app.
Can they just iterate on the HomePod? I want less screen time. Not more.
> Siri AI. A personal assistant that helps you find what you need and get more done.1
> Usage limits may apply.
What a great way to start out, to openly flag that people shouldn't rely on it, as it can be pulled away from you without notice. Feels very atypical of Apple, are they starting to get short on cash or what's going on?
iPhone 13 mini, ios 27.0.1, and Siri turned on the ceiling fan along with the lights when I asked Siri to turn on the bedroom lights. Don’t see any reason to believe Siri claims.
So it's like a worse iPad with a mount?
It reminds me of those things that restaurants put on your table that you're supposed to use to play games, or pay with, but just end up spying on you and getting in the way. Like Olive Garden.
Can we load Muse into it? There is no way I'm buying this to use Siri.
Oh great, now Siri can fail to help me in any room in my house!
i thought the ipad rotates by itself on the gimbal. video was so lame with ppl turning it akwards and device flopping around. wow what piece of garbage.
lol what the heck is this apple?! Crazy that they investing in something like this internally :/
Terrible execution
Who are these fake ad people who live "the Apple life"?
Seriously?
I know nobody who has only friends on Facetime (instead of Whatsapp, Wechat, LINE, Zoom, etc etc you name it)
No Youtube, really?!
I mean who lives like this?
is it just me - or are the glasses of the mother in the ad very prominently featured
Despite the typical snark on HN, I know there are still plenty who are bought in to Apple. Is anyone here using the HomePod and/or using Homekit? I'm mostly on board with the Apple ecosystem, and in my assessment when trying to outfit my home, I couldn't find a reason (maybe the privacy store is better) to choose them over Alexa or Google Home or any of the other options, including DIY.
wait what? why is Apple doing what google and amazon did 10 years ago ?!
They're out of ideas, the only thing left for product people there is to fill the gap of devices their competitors also offer. We're at peak "I ONLY BUY APPLE" fandom, so they make devices now for people who think they need Apple everything. Since these fans will always buy it, there is no incentive to make it a well crafted or even original or useful product. Just slap the damn Apple logo on it and use up the money budgeted for the year.
It’s an iPad mini with an always listening microphone.
Apple really wants their own "own the glass" moment.
On the product itself, why?
Apple Home.app has an awful UX. Have any more than 10+ IoT devices and it’s a shit show. This will not improve the walled in system created by Apple. Even if I was Apple-pilled or Apple-maxxing, why wouldn’t I just buy a last gen iPad mini and use that to control home. Has all the features of "HomeView" plus acts as a regular device that can browse web, video chat, and games.
Plus any home automation enthusiast will use home assistant and integrate it with their existing thread border router and Zigbee/Matter/Thread enabled device. Who are they trying to target?
The copy on this page doesn’t feel “Apple” to me.
“Apple HomeView is designed to bring more joy and convenience to everyone in your household. Siri AI comes built in for personalized AI assistance that’s truly useful in your everyday life. And with a vibrant display and powerful acoustics, your music, videos, and calls look and sound amazing. Meet the new heart of your home.”
Is “designed to” lacks confidence. Does it do it or not? I don’t care what your intention was. And the Siri AI sentence is vacuous, including the pointless modifiers (truly useful in your everyday life). You can’t convince me you care or put effort into the little things when your ad copy is slop. Apple used to put more thought into this sort of thing.
If only the Home app wasn't complete shit.
Maybe it won't be on the HomeView. I doubt they are using the exact same app they use on iOS for the main feature of the product.
Another surveillance ad billboard! Think different!
This comment section is full of vibes akin to Dropnbox "this can be built easily with fUSE/ftp sync". "It's just an iPad". This'll be a hit.